Rosenthal Brings More Than 15 Years Experience Driving Revenues for High-Growth Technology Companies, Including AOL, DoubleClick and OpenX
NEWPORT BEACH, Calif. , Dec. 17, 2014 /PRNewswire/ — Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced that Eric Rosenthal has been named Executive Vice President of Sales. Rosenthal brings over 15 years experience in building, managing and scaling sales for a number of high-growth, ad-tech and SaaS-based businesses. He will be responsible for spearheading CAKE’s global sales operations, which span North and South America as well as Europe and Asia.
Throughout his career Rosenthal has been instrumental in driving revenue growth for both start-up and mid-stage ad-tech companies, many of which have gone on to be acquired by large industry players such as Google and AOL. Most recently, he was Senior Vice President of Sales for CrowdTwist, Inc., a leading multi-channel loyalty and analytics solutions provider, where he managed and grew client relationships with TOMS, Pepsi, Nestle and Barclays.
Over the course of his sales career Rosenthal has been responsible for driving significant revenue growth for a number of SaaS-based companies by developing go-to-market sales strategies, building strong customer relationships, and managing sales force growth. At OpenX, a global leader in digital and mobile advertising technology, he served as General Manager of the company’s SaaS-based ad serving business as well as head of the company’s publisher sales team, where he worked closely with a number of well-known media brands including Hearst, Forbes, Time Inc. and Mashable. Rosenthal was instrumental in growing the company’s SaaS-focused publisher and network business revenues by more than 300 percent in his first year as General Manager.
Some of Rosenthal’s sales management career highlights include Pictela, where during his tenure as Senior Vice President of National Agency and Publisher Sales, he managed sales of the company’s media ad serving platform through its acquisition by AOL in 2010. During the merger transition he helped grow revenues derived from Pictela’s platform from $5 million to $50 million by leveraging AOL as a sales channel. As Senior Vice President at Panther CDN, a SaaS-based organization servicing online publishers, media companies and content owners, Rosenthal managed the company’s East Coast sales team where revenues doubled over a two-year period. This helped lead to the acquisition of Panther CDN by CD Networks in February of 2009. Earlier in his sales management career he led the east region publisher sales division at DoubleClick where he managed a 20-person team that built division revenues to an annual run rate over $70 million.
“Eric’s revenue-generating track record coupled with his sales management expertise in working with both advertiser and publisher clients is a great fit for CAKE as we look to grow our company to the next level,” said Santi Pierini, Chief Operating Officer of Acclerize and President of its CAKE division. “Eric will be based in NYC to expand our East Coast presence and we are excited that he has joined our team to help us build for the future. He brings an impressive skill set and many valuable industry relationships that are sure to help us scale our sales operations, expand our customer base and drive profitable revenue growth at Accelerize for years to come.”
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks with the insight to make intelligent marketing decisions. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
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