Provider of Innovative Mobile Investing App Leverages CAKE to Track Usage and Ongoing Engagement, Determine Customer Lifetime Value
NEWPORT BEACH, Calif., Mar. 23, 2015 /PRNewswire/ — Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that Acorns, an innovative mobile investing app, has implemented CAKE to track, attribute and optimize the performance of its marketing program.
Acorns is the first mobile investment application that enables users to open and begin funding investment accounts from their phone in seconds. The app is designed to make “micro-investing” simple and easy by automatically rounding up and investing the final dollar of credit card purchases to users’ investment portfolios. Acorns engages with a number of publishing partners to drive more downloads of its app, and selected CAKE to track and attribute on-boarding events such as downloads and account registrations.
“CAKE is able to analyze events at a very granular level, going beyond simply tracking clicks so that we can also analyze things like app usage and ongoing engagement,” said Nick Roberts, Acorns’ Chief Marketing Officer. “This will help us not only manage tasks like payouts, but also gather critical insights about the total customer lifetime value of performance-driven traffic and measure the program against our other digital marketing channels.”
CAKE’s SaaS-based solution includes a number of features designed to give businesses deeper visibility into mobile traffic, enabling the tracking of clicks, app installations, as well as post-install events such as sign-ins and purchases that show ongoing user engagement. Marketers can also analyze mobile performance data by carrier, device, OS and more. In addition to affiliate marketing programs, CAKE can be used to track and attribute the performance of all types of email, social, mobile and digital display campaigns — a capability that is attractive to Acorns as the company continues to broaden its marketing efforts.
“CAKE helps app developers like Acorns capture a much deeper understanding of the performance and lifetime value of the traffic being funneled through digital marketing campaigns,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “Tracking clicks and downloads is only step one. We go beyond the basics to help advertisers see what’s truly driving purchases, loyalty and ongoing user engagement, all in real-time.”
Acorns is the first true micro investing company, allowing people to round up purchases and automatically invest the change®. The Acorns app and financial engine were built to help people micro invest commission-free into a diversified portfolio of index funds. Acorns has become the leading solution in the automated financial management category with over 190,000 active investors because users find it is the most natural way to invest.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks with the insight to make intelligent marketing decisions. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
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