Digital Health Industry Leader Centralizes Tracking and Analysis of Multi-channel Media Costs with CAKE’s Marketing Software
NEWPORT BEACH, Calif. – February 2, 2016 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced Alliance Health, a digital health organization, expanded its implementation of CAKE’s SaaS platform across multiple marketing channels. Since 2012 Alliance Health has successfully managed its affiliate program with CAKE. Now, the company will integrate its search efforts and programmatic display campaigns into CAKE as well, delivering access to real-time metrics and time-saving benefits that help drive continued company growth.
Alliance Health is a technology company with a mission to improve health outcomes, lower costs and foster a more consumer-centric healthcare industry. The organization owns and operates the largest online group of condition-specific social communities, with over 10 million monthly unique visitors. Initially, Alliance Health used CAKE to handle its thriving affiliate program. Moving forward the company will also leverage the CAKE platform for its multi-channel strategy to track search, display and affiliate activities, measuring the influence each channel and source has on overall campaign performance.
“We’re bringing chronic condition management into the 21st century by providing patients with ease, affordability and better ways to improve their health outcomes,” said Josh Konetzni, Senior Vice-President, Commercial Sales and Media at Alliance Health. “To do so, we need to connect with new patients every day, and CAKE helps us through this process. In using CAKE, we can accurately manage media from multiple channels and are aided by their top notch customer service.”
The digital health market is poised for continued high growth. According to Statista the digital health market is expected to reach 233.3 billion U.S. dollars by 2020 driven particularly by the mobile health market. Additionally Pew Research Center found that 90% of adults said they would trust medical information shared by peers in their social media networks and 72% of internet users say they looked online for health information within the past year.
“CAKE provides the centralized marketing platform for tracking multi-channel media costs at Alliance Health,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “We fully support the organization’s goal to make managing chronic conditions easier. As the digital health industry continues to grow and evolve we are proud that our technology can enable innovative technology companies, such as Alliance Health, to make a difference.”
About Alliance Health
Alliance Health is an innovative digital health company whose mission is to improve health outcomes, lower costs and foster a more consumer-centric healthcare industry. The organization owns and operates the Internet’s largest group of condition-specific social communities, with over 10 million monthly unique visitors. Each site leverages social and mobile elements to empower patients and caregivers with connections to supportive peers, personalized information and relevant products and services. The company also offers access to affordable home-delivery of prescription medications through a network of independent pharmacies.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.