Marketer of Premium Beauty Products Tracks Affiliate Campaigns for Multiple Global Brands on CAKE’s Marketing Intelligence Platform
NEWPORT BEACH, CA–(Marketwired – June 19, 2014) – CAKE, the marketing technology SaaS company owned and operated by Accelerize New Media, Inc. (ACLZ), today announced that the Atlantic Coast Media Group (ACMG) has named CAKE’s real-time marketing intelligence platform as its official application to track the performance of ACMG’s affiliate campaigns. With CAKE, ACMG is able to collect precise and highly granular data about its affiliate marketing program, which leverages a select group of online partners to drive product sales of its premium beauty brands.
Since 2005, ACMG has been a pioneer in 360 degree marketing, using a variety of approaches to engage with beauty product consumers and increase awareness and loyalty for its brands. The company’s affiliate marketing program is an important part of this strategy, driving online traffic and sales for ACMG’s Hydroxatone, Keranique, Luminique, and Miracle Skin Transformer brands. ACMG is eager to take advantage of the data captured through CAKE to continue fueling its performance marketing efforts.
“Leveraging CAKE has allowed us to get richer and more granular insight into the performance of our affiliate program,” said Bryant Hussey, director, online acquisitions and partnerships, with ACMG. “Our previous tracking solution lacked accuracy and wasn’t able to capture many of the precise metrics that we needed. With CAKE, we can drill down into each affiliate-driven transaction and see what device was used, which browser, the type of credit card and more. This really helps us get a more complete picture of what works and what doesn’t, and better predict the lifetime value of the customers that our affiliates are funneling to our brands.”
ACMG exports the data it is collecting with CAKE into a proprietary analytics dashboard the company has developed to analyze affiliate program transactions and forecast future performance. This software has enabled ACMG to significantly improve real-time decision-making and strategically grow its exclusive affiliate network.
“CAKE’s ability to capture the entire history of the customer journey — including details like mobile devices and carriers, location of the consumer and type of credit card used in the transaction — is much more powerful than solutions that simply record the final touch before a sale,” said Jeff McCollum CAKE president. “This is the primary reason that ACMG chose us over other solutions, and we are pleased to see that our platform is playing an important role in the company’s 360 degree marketing strategy.”
About CAKE
CAKE provides a SaaS-based solution for advertisers, publishers and networks to track and manage their digital spend in real-time. With its Marketing Intelligence hub, CAKE is filling a crucial void for marketers at a time when the world of online advertising continues to grow more complex. The company’s multi-channel, enterprise suite of tools makes it easy for marketers to collect vast volumes of rich click-forward data, such as conversion information, landing page data, and impression traffic for display campaigns. By providing one place to track, manage and optimize attribution data, CAKE empowers its users with fundamental new ways to maximize value from digital media campaigns while integrating with existing marketing technology investments. Only CAKE offers everything needed for a complete view of the digital customer journey, from acquisition to conversion. For more information on CAKE visit www.getCAKE.com.
CAKE is owned and operated by Accelerize New Media, Inc. (ACLZ). For more information on Accelerize New Media, visit www.accelerizenewmedia.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize New Media, Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. These forward-looking statements are based on the current expectations of the management of Accelerize New Media only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize New Media to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize New Media undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize New Media, reference is made to Accelerize New Media’s reports filed from time to time with the Securities and Exchange Commission.