Leading Auto Financing Firm Uses CAKE SaaS Marketing Platform to Reach Core Audience
NEWPORT BEACH, Calif. – January 25, 2016 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division, CAKE, today announced that BarNone, a premier brand in the automotive finance industry, has chosen CAKE to manage and optimize its digital advertising efforts. With the CAKE SaaS marketing platform, BarNone will enhance the company’s data-driven approach to its online marketing programs.
BarNone has been a leading provider to dealerships nationwide in the automotive finance industry since 1995. To date, BarNone has helped more than eight million consumers, with prime and sub-prime credit ratings, purchase a quality vehicle in a conventional manner. Through its branded web properties, nationwide television and radio advertising and 24-hour call center, BarNone matches qualified consumers looking for auto-financing with auto dealerships nationwide. BarNone was seeking to increase its capability to manage and optimize data generated from its multi-channel digital advertising campaigns. By providing granular, real-time tracking capabilities, CAKE’s SaaS marketing platform provides the level of sophistication required to optimize BarNone’s digital strategy.
“Data continues to play an increasingly central role for successful online marketing and advertising programs across the globe,” said Santi Pierini, Chief Operating Officer of Accelerize and President of CAKE. “However, improved campaign tracking, attribution and optimization across multiple channels are required to leverage this data to its full potential. Using CAKE’s software will enable BarNone with valuable insights to improve awareness and engagement with new customers across various touchpoints, to ultimately drive sales. BarNone’s market is quickly growing and CAKE is thrilled to help the company scale with its customers’ expanding needs.”
The past year marked record car sales in the U.S. Sales from 2015 are expected to shatter the previous annual record of 17.4 million vehicles, made in 2000. Additionally, car buyers are borrowing more money than ever to finance the purchase of new and used vehicles. According to an Experian 2015 State of the Automotive Finance Market report, a record 55.5% of all used vehicles were financed in Q2 2015, compared to 53.8% the previous year. The percentage of new vehicles financed also reached a high point of 85.5% compared with 85% a year earlier.
About BarNone
BarNone was founded in 1995 for the purpose of helping the millions of prime and sub-prime consumers obtain auto financing in a conventional manner. Based in California, the company maintains a 24-hour call center for its consumers. For more information, visit http://www.barnone.com.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in New York City, London and New Delhi. For more information, visit www.getCAKE.com.
About Accelerize
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
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