NEWPORT BEACH, CA–(Marketwired – September 10, 2014) – CAKE, the marketing technology SaaS company owned and operated by Accelerize New Media, Inc. (ACLZ), today announced thatCurrency House, a provider of a Forex, binary options, mobile and contract for difference (CFD) trading platform, and 1NMAN, a provider of marketing automation services, have selected CAKE’s marketing intelligence solution to track and optimize their performance marketing campaigns. Both companies offer technologies and services for clients active in the Foreign Exchange Market (Forex) and chose CAKE for its ability to deliver rich, granular metrics about the performance of their affiliate programs, which serve as a key marketing channel in the currency trading business.
As the venue where currencies are bought and sold, Forex is the world’s most traded market with a year-on-year growth rate of 80 percent. ForexMagnates estimate that in 2014 $1.50 billion will be deposited with binary options brokers and $10.4 billion will be wagered on binary options contracts. Currency House provides Forex, binary options, mobile and contracts for difference (CFD) trading capabilities on a single, easy-to use platform. The organization’s affiliate marketing program is designed to drive prospective clients to its platform. Currency House also recently launched Forex Officials, a trading resource that offers training and coaching from industry leaders. 1NMAN is a marketing automation and affiliate campaign management provider with a number of clients in the Forex and gaming industries. Both businesses selected CAKE to capture detailed intelligence about affiliate traffic, from first click through final sale and beyond.
“With CAKE, we can measure the total lifetime value of the customers that come to us through our affiliate program,” says Aaron McNeal, CTO and Co-founder of Affiliate Officials/Currency House. “A better understanding of the relative value of each source of traffic helps us make better decisions about commission rates and identify and reward the most successful affiliate marketing strategies. This level of insight is just not possible with less sophisticated solutions.”
“Our clients depend on us for high-quality leads and profitable traffic,” says Alan Green, Media Director at 1NMAN. “CAKE enables us to track a wide range of metrics so that we can zero in on the best prospects. It’s important for us to maximize the performance of the traffic that we send to our customers.”
CAKE’s enterprise performance marketing solution provides event-based tracking that captures granular metrics about the end-to-end customer journey, going beyond the simple recording of CPA payouts. Using CAKE, clients can see which affiliates are driving the most valuable traffic on their behalf, by gaining accurate insight into a range of actions that a customer may take once referred by an affiliate, including account creation, number of trades executed, downloads of branded content and more.
“Performance marketing plays an important role for Forex businesses that want to get more competitive about improving conversion rates and earnings per click,” said Paul Wright, Managing Director, Europe at CAKE. “CAKE’s wide range of features and event-based tracking capabilities empower better decision making based on highly accurate marketing intelligence. We look forward to helping Currency House and 1NMAN take their affiliate campaigns to the next level.”
CAKE provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, CAKE empowers advertisers, publishers and networks with the insight to make intelligent marketing decisions. For more information on CAKE visit www.getCAKE.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize New Media, Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. These forward-looking statements are based on the current expectations of the management of Accelerize New Media only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize New Media to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize New Media undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize New Media, reference is made to Accelerize New Media’s reports filed from time to time with the Securities and Exchange Commission.