CAKE by Accelerize Advances Lead Generation Offering with Velocify Partnership

Digital Marketers Enabled to Increase Real-time Lead Generation Through Sales Automation Technology

LAS VEGAS, Nevada (LeadsCon Las Vegas) – March 16, 2016 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced partnership and technical integration with Velocify, to round out a suite of lead generation capabilities for multi-channel digital marketers. CAKE has partnered with Velocify to help lead generation marketers optimize sales practices. Once CAKE has validated a lead it is routed through Velocify’s sales acceleration platform which enables sales reps to quickly respond to more leads and follow a proven process to qualify more opportunities.

As a market-leading provider for sales automation, Velocify provides automated tools and workflows to help sales teams accelerate lead responses and prioritize daily sales activities. Velocify research has found that one third of leads are never contacted in high-velocity sales environments and those that are contacted, wait 48 hours on average for a response, however, if a lead is called upon within one minute, the conversion rate increases by up to 400%.

“Integrating with powerful marketing tools like CAKE help our customers generate more targeted leads that connect sales reps with the right type of buyer,” said Scott Ankley, Director of Partner Development at Velocify. “Working with CAKE, we are able to help our joint customers maximize their marketing investments by converting more prospects into predictable revenue.”

“With CAKE’s powerful tracking and analytics solution for digital marketing campaigns, a complimentary sales tool, such as Velocify, is crucial in monetizing leads after the initial data collection,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “Not only does this combination increase conversion rates and revenue, but it also creates a better customer experience and brand loyalty.”

CAKE will be at LeadsCon West taking place at the Venetian hotel in Las Vegas from March 15-17. To discuss this new partnership, and to receive additional information, visit CAKE at booth #517 and Velocify at booth #300.

About CAKE by Accelerize

CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.

About Accelerize

Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.

 

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