Powerhouses in performance marketing and mobile attribution analytics join forces to unlock the true value of tracking and analyzing multi-channel data
NEWPORT BEACH, Calif. – September 29, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, announced today a strategic alliance and technology partnership with Kochava, the mobile attribution analytics and optimization company and leading Facebook mobile measurement partner. The CAKE SaaS-based platform tracks marketing spend across various digital channels, providing performance-based insights to drive business growth for companies worldwide. The relationship ensures a seamless integration for marketers to easily and reliably track and analyze data between CAKE and Kochava, delivering a multi-channel view of online and mobile campaigns in real-time.
“This jointly developed integration between CAKE and Kochava marries together the power of mobile and web tracking, eliminating any friction points between these two very different types of campaigns to give customers complete clarity with an outstanding user experience,” said Charles Manning, Kochava CEO. “Kochava has long been the trusted go-to tracking service for mobile campaigns and CAKE brings expertise in mission-critical tracking across multiple digital marketing channels. As our joint customers look to expand their campaigns in multiple directions, this partnership ensures their cross-channel tracking needs are met with cooperative, market-leading solutions.”
Marketers face ongoing challenges in exploiting increasingly large volumes of data, more of which will continue to be generated from mobile. In fact, mobile will account for more than half of digital ad spending this year, according to eMarketer.
“The process of tracking marketing data needs to be simple, fast, efficient and reliable from the time it’s pulled from various marketing channels until it is leveraged for analysis,” said Mitch Gordon, Senior Vice President of Business Development at CAKE. “CAKE offers a superior solution to this challenge. Our customers currently leverage real-time tracking across digital channels including affiliate, search, display and more. CAKE combined with Kochava’s mobile tracking software and its Facebook partnership, will allow joint customers to gain even deeper mobile tracking insights moving forward.”
“Clickbooth is thrilled to hear that CAKE and Kochava have entered into a strategic partnership,” said Erin Cigich, CEO at Clickbooth, a leading worldwide affiliate network. “Having already independently partnered with these best-in-class service providers, this alignment ensures Clickbooth can continue to provide our clients with the technology to increase lead quality and scalability through improved performance measures and enhanced tracking capabilities.”
Tweet this: @cakemark and @kochavamobile join forces to unlock the true value of tracking and analyzing multi-channel data http://bit.ly/1PHWouM
Kochava offers a unique, holistic and unbiased approach to mobile attribution analytics and optimization. Via its award-winning mobile attribution platform, Kochava provides mobile advertisers with precise, audience-specific, real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava’s tools enable customers to turn their data into actionable information. With over 1,300 publisher and network integrations including Facebook, Twitter, Instagram, Google and Pandora, Kochava is trusted globally by the largest brands in mobile gaming, commerce, news and media. For more information, visit www.kochava.com.
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About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in New York, London, India and Sydney, Australia. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes mobile accounting for half of digital ad spending, and uses other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will” and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.