CAKE and Marketo Extend Partnership to Provide Marketers with Deeper Insights into the Customer Journey
AUSTIN, Texas, March 13, 2015, /PRNewswire/ — Accelerize (OTCQB:ACLZ) (OTCBB:ACLZ) and its digital marketing software division CAKE, along with Marketo (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions, today announced the release of a new integration that seamlessly brings together CAKE’s multi-channel tracking platform and Marketo’s engagement marketing platform. This new integration gives digital marketers a comprehensive view into the channels driving customer acquisition and customer lifetime value.
“Users who integrate CAKE and Marketo are empowered to take digital marketing to the next level,” said CAKE President and Accelerize COO Santi Pierini. “This integration builds upon Marketo’s expertise at capturing leads by providing end-to-end performance insight into the entire lead generation journey. With a better understanding of that journey, Marketo users can refine their digital spend to focus on the channels that are driving conversions.”
Marketers can now integrate CAKE and Marketo to secure a better view of conversion paths by tracking digital spend across multiple channels including mobile, video, affiliate, email, display, shopping search and social. They will have the ability to easily obtain additional marketing intelligence, including intra-channel and cross-channel insight, boost lead nurturing and build more targeted campaigns.
Currently leveraging both CAKE and Marketo, Acorns is the first true micro investing company, allowing people to round up purchases and automatically invest the change®. The Acorns app and financial engine were built to help people micro invest commission-free into a diversified portfolio of index funds. Acorns has become the leading solution in the automated financial management category with over 200,000 active investors because users find it is the most natural way to invest. “At Acorns we strive to make ‘micro-investing’ simple,” said Nick Roberts, Acorns’ Chief Marketing Officer. “We’re pleased to see industry leaders, such as Marketo and CAKE, combine forces to help achieve deeper insights into the customer lifetime value, as we continue to broaden our marketing efforts and bring innovation to mobile investing.”
“Marketo is committed to an open platform so that companies have the maximum flexibility to choose the best marketing technology solutions for their business,” said Chandar Pattabhiram, Vice President of Product and Corporate Marketing at Marketo, in a statement. “We’re excited to have CAKE be a part of LaunchPoint® so our customers can choose this innovative solution to work alongside Marketo’s customer engagement platform and help them build long-term relationships with their customers.”
Marketo (NASDAQ: MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today’s digital, social, mobile and offline channels, Marketo’s® Engagement Marketing Platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo’s applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 400 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,750 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visithttp://www.marketo.com/.
About CAKE by Accelerize
CAKE, a division of Accelerize, provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks with the insight to make intelligent marketing decisions. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we describe the benefits of the new integration between CAKE and Marketo, and use other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will” and similar expressions, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.