Digital Marketers Supported with Real-time Lead Distribution for Facebook Lead Advertising
LAS VEGAS, Nevada (LeadsCon Las Vegas) – March 14, 2016 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced a technical integration with Facebook Lead Ads, to support digital marketers use of the new ad type which allows consumers to easily submit their information to businesses. CAKE is able to provide real-time distribution of leads captured by Facebook Lead Ads, otherwise only available as an offline bulk download from within Facebook.
Launched in fall 2015, Facebook Lead Ads allows consumers to easily complete a form that’s pre-populated with information they’ve previously shared with Facebook. All they need to do is verify, or update, the information before they submit. By utilizing the integration with CAKE, marketers can receive lead data in real-time, allowing them to connect with potential customers sooner through email, a call with a sales representative, or any other form of communication.
Facebook Lead Ads are especially effective for mobile lead generation. According to Facebook, on average, mobile forms take 38.5% longer to complete than desktop forms. With the introduction of Facebook Lead Ads, marketers are seeing higher conversion rates and reduced costs per lead compared to traditional web form pages.
“Joining the ease of Facebook Lead Ads with CAKE’s powerful real-time lead distribution platform allows advertisers to respond to a potential customer’s interest before the inevitable distraction of the next offer,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “When a consumer is able to provide you with their information in a matter of two taps, they are sure to expect a very rapid response time.”
CAKE will be at LeadsCon West taking place at the Venetian hotel in Las Vegas from March 15-17. To discuss this new integration, and to receive additional information, visit CAKE at booth #517.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.