Ewan Darby Joins CAKE from Ogilvy New York and Brings Extensive International Marketing and Agency Experience to CAKE Customers in 25+ Countries
NEWPORT BEACH, Calif. – September 16, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced the appointment of Ewan Darby as General Manager, EMEA. Most recently Senior Partner, Global Affiliate Marketing at Ogilvy New York, Darby brings more than 20 years of business development and client management experience in both digital and traditional marketing to CAKE. He is based at CAKE’s EMEA headquarters in London.
CAKE’s SaaS-based technology enables marketers to be more profitable and competitive by providing insights into their multi-channel campaign performance. Since opening its London office in 2014, CAKE’s EMEA operations continue to achieve significant client growth with 28% of overall revenue being derived outside the U.S. in Q2 2015 up from 24% in Q2 2014. As General Manager, Darby will be responsible for shaping the vision of the CAKE EMEA operations as well as helping clients grow and transform their insight about the end-to-end consumer journey into improved marketing performance.
At Ogilvy New York, Darby was responsible for the growth and development of the agency’s affiliate marketing channel across an extensive international network. In addition, Ewan developed mutually beneficial partnerships with multiple vendors to expand the organization’s partner ecosystem. During his seven years with Ogilvy, he also worked in the London office and in both regions was instrumental in driving the rise of the agency’s affiliate business. Prior to that, he held positions at a number of respected digital marketing and media firms, including Affiliate Window and Nielsen Media Research.
“Ewan has generated results for clients in more than 100 global markets and adds valuable international expertise to our EMEA operation with his forward-thinking approach to performance marketing,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “eMarketer ranks the U.K. as one of the top five spenders in digital marketing, and we are thrilled to add Ewan to our team as we continue to expand our reach in this important market.”
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About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in New York, London, India and Sydney, Australia. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the growth of its EMEA operations, and uses other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will” and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.