CAKE’s SaaS Solution Tracks, Attributes and Optimizes Digital Marketing Spend for Expanding Roster of EMEA Clients
NEWPORT BEACH, Calif. – April 20, 2017 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced the company achieved significant global expansion with more than 38% of overall revenue derived outside of the U.S., 20% of which is attributed to the Europe, the Middle East and Africa (EMEA) region. Additionally, total revenues for 2016 rose to a record $23.8MM and the company achieved greater than 200% year-over-year increase in the number of customers outside of the U.S. CAKE serves clients in over 40 countries worldwide including the United Kingdom, France, Germany, Netherlands, Spain, Russia, Poland and more. Delivering a cloud-based solution to track and analyze return on ad spend (RoAS), CAKE enables marketers to make precise, data-driven decisions with their multi-channel digital spend.
Bright Storm and MoreNiche, EMEA-based clients, recently signed with CAKE to better understand their mobile app engagement, leverage customizable APIs, and simplify the process of managing payouts and tracking affiliate performance. CAKE’s real-time platform offers them a simple and intuitive way to track the performance of campaigns and provide detailed insights into RoAS. In addition to a robust platform, CAKE continues to provide 24/7 dedicated customer support.
“Since implementing CAKE’s mobile capabilities, most notably those that allow users to track in-app events and better understand mobile activity by device, location and other key metrics, our team has been able to track, manage and optimize greater volumes of quality traffic for our customer base,” said Uri Einav, CEO of Bright Storm. “CAKE has also revolutionized the way Bright Storm manages its publishers and measures each partners performance by streamlining the day to day operations and providing granular, real-time reporting, thus saving the Bright Storm team time and allowing them to invest those resources into additional revenue opportunities.”
According to Statista, by 2017 digital advertising spend in western Europe will reach $38.25 billion U.S. dollars. Furthermore, eMarketer predicts that mobile ad spending in the U.K. alone will reach $9.45 billion, which will represent more than a third of U.K. media ad spend in 2017.
“CAKE continues to focus on technology innovations for its enterprise platform that empowers expansion into larger markets. We currently track billions of actions per month in EMEA and provide a secure, reliable and scalable infrastructure for our clients,” said Santi Pierini, Chief Operating Officer of Accelerize and President of CAKE. “Moving forward we will continue to ensure that CAKE’s SaaS solution arms digital marketers with the tools needed to make smarter data-driven decisions with their digital spend.”
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on advertising spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 40 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes its international momentum, growing revenue and expanding its roster of clients, the growth of digital advertising in Western Europe, the growth of mobile ad spending in the UK, and uses other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will” and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.
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