BravAds Selects CAKE’s Real-time Tracking and Analytics Platform to Create Customized Online Marketing Campaigns that Drive ROI for Its Growing Base of International Clients
NEWPORT BEACH, Calif. – February 29, 2016 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that BravAds, a performance marketing and branding agency, selected CAKE’s SaaS solution to track and analyze digital marketing campaigns across multiple channels including search, display and affiliate. With CAKE, BravAds is able to automate and centralize its multi-channel digital marketing information into a single platform. This empowers the South American agency with a competitive edge by streamlining the management of its performance marketing activities and with the ability to quickly react to campaign performance based on real-time data.
With offices in Argentina and Uruguay, BravAds is a performance marketing and branding agency that provides its worldwide clients with a full lineup of online marketing solutions and services – from website design to a complete marketing strategy for product launches, events and/or brand awareness.
“We decided to start fresh with our performance-based marketing capabilities through CAKE,” said Tomas Foster, CEO at BravAds. “In the past, we would cross-reference manual reports and leveraged Excel to run our day-to-day reporting system. Overall, it could be very complicated and made it impossible to track more than 5-10 offers at a time. Now, we have a more advanced approach through the use of industry-leading tracking technology.”
Initially, BravAds came to the table with a plan for renovating its performance marketing program. However, the CAKE team presented innovative ideas to BravAds and gave a clear strategy, including how CAKE can help the agency to optimize the traffic from various DSPs, direct sites and networks.
Foster continued, “At BravAds, we believe in a strategic, customized approach that tailors each campaign to meet our customers’ needs and help them achieve their true potential. Partnering with CAKE enables us to deliver on this promise. The power and simplicity of CAKE’s solution is impressive, and it is fast! Additionally, BravAds strives to be creative and positive, while educating our clients and users in a constantly evolving industry. We look forward to working closely with CAKE’s team of industry experts to continue delivering a world-class performance marketing network.”
Latin America is expected to boast the highest total media ad spending growth globally this year. June 2015 research from Magna Global forecast that advertising expenditures in the region would improve by 9.9% in 2015.
“Digital marketing spend on a global level continues to rise. In this constantly evolving environment, companies need to be agile and strategic with their online marketing spend,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “We are excited to work with forward-looking companies, such as BravAds, that enable its clients to quickly optimize digital marketing campaigns and generate flexible business models that achieve short- or long-term business goals.”
Founded in Uruguay, BravAds is a performance marketing and branding agency. The company’s philosophy is to bring business together through an ecosystem of best-in-class online advertising services and solutions. Our network-centric model enables the creation of strategic, customized marketing programs and campaigns tailored to meet our clients’ objectives and, together with our specialized operations team, achieve optimal ROI. BravAds provides clients around the world with a full lineup of online advertising services and solutions for channels including affiliate, mobile, SEO, SEM, video, social media and more. For more information, visit http://bravads.com/.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.