Mobile World Congress is World’s Largest Mobile Industry Gathering Expected to Attract More Than 100K Attendees
NEWPORT BEACH, Calif. – February 21, 2018 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced the company will be exhibiting at the upcoming Mobile World Congress event, held February 26 – March 1, 2018 in Barcelona, Spain. More than 100,000 mobile and related industry professionals are expected to attend the annual event, which is billed as the largest of its kind in the world. Attendees can visit CAKE in Hall 8.1, booth #H11 to learn more about the company’s marketing intelligence solution, Journey by CAKE.
The theme for this year’s Mobile World Congress is “Creating a Better Future.” The conference agenda and related activities will focus on the many ways that mobile is fueling innovation, revolutionizing industries and spurring new opportunities in both developed and developing markets. Key topics addressed in the program include the evolution of 5G and next-generation networks, consumer IoT, digital content and entertainment, privacy and security, plus sustainable development and more.
As an exhibitor, CAKE joins leading organizations from across the mobile ecosystem including brands such as Accenture, AT&T, Cisco Systems, Deutsche Telekom, Ericsson, Facebook, Google, Intel, Microsoft, Nokia Solutions and Networks, Oracle, Qualcomm Incorporated, SAP, SK Telecom, Telefónica, Verizon and many more.
Attendees can visit CAKE in Hall 8.1, booth #H11 for a demo of the company’s enterprise SaaS solution, Journey by CAKE, which delivers real-time analytics, multi-touch attribution and seamless integrations with popular media platforms to provide digital marketers with an extended, real-time view into every step of the customer journey. Attendees can also enter to win a GoPro Hero 5 at CAKE’s booth.
In 2017, global digital ad spending increased to $228.44 billion according to eMarketer. Digital’s growth is primarily due to advertiser’s high interest in mobile ad formats, with mobile ad spending worldwide totaling $142.78 billion, up 33.6% from 2016. This represented nearly one-quarter of total media ad spending.
“Mobile World Congress is one of the industries can’t-miss events, especially as innovation in this sector continues to drive rapid digital marketing innovation and growth around the globe,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “We look forward to participating in what is sure to be a thought-provoking and informative event, and to showcase how CAKE’s solutions can empower brands to make the most of their mobile marketing investments.”
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.