Top Parenting Site Gains 30% Revenue Increase With CAKE
NEWPORT BEACH, Calif. – June 30, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that BabyNames.net, a leading online social network for pregnant moms, has deployed CAKE to power its enterprise lead-generation program, resulting in an overall 30 percent increase in its revenue. Through the use of CAKE, BabyNames.net is gaining valuable insights into how to profit more from each lead generated and save time performing services for its clients. The organization was also able to use data captured through CAKE to increase revenue per lead by 20 percent and decrease client onboarding times by 500 percent over the past year.
BabyNames.net is one of the largest pregnancy-focused websites, with over 20 million monthly views. The site is the first of its kind to mix social media with the beloved pastime of baby naming. In under two minutes, parents can select their top names into a “Belly Ballot” and then share with friends and family via Facebook, Twitter and Google+ to choose their favorites. BabyNames attracts some of the most valuable traffic in the parenting segment since choosing names is one of the first milestones for a pregnant couple. CAKE’s platform manages all of the lead demand and lead buys for the organization, including routing the leads to the various client API’s, all billing and accounting, as well as providing the reporting dashboard for client log-ins.
“CAKE’s performance marketing platform allows us to meet the lead generation needs of our clients nationwide,” said Lucie Strachonova, Editor at BabyNames.net. “CAKE has enabled our company to successfully implement an enterprise lead-generation program and offer valuable performance tracking services to our clients without large increases in costs or time commitments. This has allowed our team to focus on what we do best – providing a world-class experience to our visitors and clients.”
Over four million babies are born in the U.S. each year, and it is estimated that new parents spend close to $14,000 in just one year for a baby. The Marketing to Moms Coalition recently reported that mothers are worth more than $2 trillion to U.S. brands. Mothers are also typically the early adopters of the technology that’s changing the way Americans shop. From online videos and coupon sites to social media, their shopping habits are quickly evolving, driven by technological advances. In fact, research shows that the average person’s marketing data is worth 10 cents per person to brands, whereas a pregnant woman’s data is worth upwards of $1.50.
“The lead generation industry is familiar with traditional vertical markets such as auto, finance, insurance and retail, but CAKE also provides valuable insights for up and coming segments such as parenting,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “Parenting is a large and growing area of lead generation, and CAKE is proud to help emerging companies meet their performance marketing objectives by delivering profitable, leading-edge experiences for their clients.”
BabyNames.net, or “Belly Ballot”, became one of the largest concentrations of pregnant moms overnight by integrating social media with baby names. Launched in 2012, the site has millions of monthly moms that share their name choices on Twitter, Facebook, and Pinterest. Parents sort through editorial lists or through a database of over 25,000 names. http://babynames.net/about-us.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in New York, London, India and Sydney, Australia. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the market for mothers and parenting and its growth potential, and uses other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will” and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.