SaaS-based Solution mentioned in the 2016 Gartner Magic Quadrant for Digital Marketing Hubs
NEWPORT BEACH, Calif. – January 14, 2016 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division, CAKE, today announced that Gartner has once again named CAKE as a Vendor to Watch in the firm’s “Magic Quadrant for Digital Marketing Hubs” report*. Identifying significant trends influencing the market, the report is intended for chief marketing officers (CMOs), chief marketing technologists and other digital marketing leaders involved in the selection of core systems to support digital marketing business requirements.
“A digital marketing hub is foundational for many mission-critical priorities of marketers,” Gartner analysts state in the report. “Marketers need integration and coordination among systems to manage and optimize individual dialogues in real time, across channels, devices and contexts, on a continuous basis.”
“We believe Gartner’s recognition of CAKE as a Vendor to Watch, for the second year in a row, validates our innovative solution and growing marketing presence,” said Santi Pierini, Chief Operating Officer of Accelerize and President of CAKE. “Unlike other solutions, CAKE enables digital marketers with granular, accurate insights into their multi-channel marketing campaigns within a single dashboard. Digital marketing data was previously siloed by channel, and now, CAKE brings it all together in a single dashboard for campaign optimization in real-time.”
CAKE is best-known as a SaaS-based solution with a strength in real-time tracking and analytics. Offering multi-channel data management and onboarding capabilities, CAKE includes lead generation, mobile tracking and web-based tracking supported by a global infrastructure and integrations with industry-leading technology providers.
* Gartner “Magic Quadrant for Digital Marketing Hubs” by Andrew Frank, Jake Sorofman, Martin Kihn, Christi Eubanks. January 5, 2016.
Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including all warranties of merchantability or fitness for a particular purpose.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in New York City, London and New Delhi. For more information, visit www.getCAKE.com.
About Accelerize
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
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