Marketing, Technology and Media Communities Come Together to Share Trends, Strategies and Innovative Technologies Driving the Digital Economy
NEWPORT BEACH, Calif. – March 6, 2018 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced the company will be participating as an exhibitor at the upcoming ad:tech New Delhi Conference, held March 8-9, 2018 at the Leela Ambience Gurgaon Hotel in New Delhi, India. More than 6,500+ attendees are expected to attend the event, which focuses on the trends, insights and disruptive technologies that are shaping today’s global digital economy.
ad:tech New Delhi brings top brands, agencies and media companies together with technology innovators, thought leaders and visionaries to share ideas about how to advance business objectives and deliver exceptional customer experiences in the evolving digital advertising landscape. Exploring creativity and technology innovation, the conference program will feature keynote presentations from some of the brightest minds in the industry, including David Shing, VP & Digital Prophet for Oath; Atin Kulkarni, Global Head, Media & Content Innovation COE for Pepsico; Sapna Chadha, Head of Marketing India and SEA at Google; and more.
As an exhibitor, CAKE joins more than 90 product and service providers who will be on hand to showcase tools, techniques and strategies for successfully navigating the digital marketing and advertising ecosystem. Attendees can visit CAKE at booths 64-65 to learn more about the company’s enterprise SaaS solution, Journey by CAKE. The marketing intelligence platform delivers real-time analytics, multi-touch attribution and seamless integrations with popular media platforms to provide today’s marketers with an extended, real-time view into every step of the customer journey.
The digital era in India has been revolutionary, driving rapid growth in marketing and advertising across the region. India’s digital advertising market is expected to grow at a compound annual growth rate (CAGR) of 33.5 percent to cross the Rs 25,500 crore (US$ 3.8 billion) mark by 2020, according to a report by the Confederation of Indian Industry (CII) and KPMG .
“India’s continued expansion in digital marketing and advertising makes it imperative for marketers to adapt in this competitive landscape and embrace changes that come with global digital innovations,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “However, with so many channels, strategies and tactics to choose from, marketers are challenged with leveraging the right technology to accurately measure which campaigns are working and which are not. We look forward to joining the discussions at ad:tech New Delhi and to sharing how Journey by CAKE provides marketers the insights required to make better decisions about how they allocate their advertising spend for optimum ROI.”
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.