Multi-Touch Attribution Topic of Speaker Panel Featuring CAKE, Ellie Mae, AWL and Clutter.com
NEWPORT BEACH, Calif. – February 19, 2019 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced that the company will exhibit and present at LeadsCon taking place March 4-6 at The Mirage in Las Vegas. At the performance marketing conference and exposition, CAKE will be showcasing its marketing intelligence SaaS solution at booth #412. To schedule a meeting, click here.
Santi Pierini, CAKE President and Chief Operating Officer, will also lead a panel that focuses on leveraging customer journey insights to prioritize the channels, sources, campaigns and combination of touchpoints that maximize return on adspend (ROAS). Titled “Closing the Loop: Using Multi-Touch Attribution to Boost Lead Monetization,” the session takes place on March 5 at 4:10 p.m. in the Grand Ballroom at The Mirage and panelists include:
- Erik Josowitz, Senior Vice President, Technology and Strategy, All Web Leads
- Tom Radle, Vice President of CRM Sales, EllieMae
- Liora Simozar, Senior Product Manager, Clutter.com
A premier gathering of performance marketers and lead gen professionals from around the globe, LeadsCon brings together more than 2,700 marketing and brand leaders to share insights on finding, nurturing and converting quality leads that are essential to organizations’ growth and success. Attendees at the event include advertising agencies, affiliates, brands, investors, lead buyers, networks and technology solution providers.
Generating leads and web site traffic continue to be a top challenge for digital marketers, with 65 percent of businesses pinpointing that as their biggest marketing issue, according to HubSpot.
“As the customer journey continues to grow in complexity, lead gen is also evolving,” said Pierini. “There are more touchpoints between consumers and brands than ever before, across a growing number of platforms and devices. Instead of a ‘spray and pray’ approach, marketers and brands now focus more on acquiring high-quality leads and intelligently leading them down the path to conversion. However, accomplishing this at scale presents its own challenges. Thankfully, the tools and data sets available are also becoming more sophisticated. Our innovative solutions leverage the power and scale of the CAKE platform to enable modern marketers with advanced technology to monetize leads and guide impactful business decisions.”
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.