Panel with infoedge, Logicserve Digital, Yeahmobi and Nykaa.com to Provide Insights on the Top Challenges of the Performance Marketing Revolution Including Transparency, Quality and Conversion Ratios
NEWPORT BEACH, Calif. – March 2, 2017 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced that its President, Santi Pierini, will join leading digital marketers on an ad:tech New Delhi panel titled “The Top Challenges of The Performance Marketing Revolution.” The session will provide insights into the obstacles performance marketers must overcome to maximize return on adspend, enhance market positioning, better segment customer profiling and build out robust optimization strategies. Participants include Sumeet Singh, Chief Marketing Officer of infoedge; Prasad Shejale, Co-founder and CEO of Logicserve Digital; Hand Sun, CEO of India for Yeahmobi and Hitesh Malhotra, Chief Marketing Officer of Nykaa.com. The ad:tech New Delhi session takes place Friday, March 10 at 12:15 p.m. IST in the Maple ballroom at the Leela Ambience Gurgaon.
ad:tech New Delhi, held March 9-10 at the Leela Ambience Gurgaon, brings together more than 6,500 digital marketers from over 31 countries with the goal of connecting modern marketers with suppliers, networks, digital strategies and innovative trends and technology. Featuring a two-day line up of insightful sessions and an exhibit hall, ad:tech New Delhi seeks to uncover the emerging digital and mobile markets.
During “The Top Challenges of The Performance Marketing Revolution” session, panelists will explore the shift from traditional performance marketing and challenges associated with single channel, silo-based reporting, to a new standard that incorporates multi-channel campaigns with robust attribution modeling, customer profiling and greater optimization strategies. The panel will also:
- Share how data-driven algorithmic attribution can identify steps in the anonymous customer journey
- Convey how each impacts conversions and determines where additional spend will deliver maximum impact
- Cover the challenges associated with overcoming transparency and traffic quality issues to boost overall campaign performance
According to a report from the National Association of Software and Services Companies (NASSCOM) and Akamai Technologies, India is projected to have 730 million internet users by 2020. India’s user base is the second largest after China’s and will continue to remain the fastest growing market.
“Performance marketing has evolved beyond a single channel to now include innovative technology that helps digital marketers understand the true return on their ad spend,” said Santi Pierini, President at CAKE. “With the right infrastructure in place, modern marketers have expanded their digital strategies to include a multi-channel approach where data and consumer behaviors drive ad spend and attribution modeling creates greater optimization strategies.”
CAKE will exhibit at booth #70 and #71 at the Leela Ambience Gurgaon on Thursday, March 9 from 10 a.m. to 6 p.m. IST and Friday, March 10 from 10 a.m. IST to 5:30 p.m. IST.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a proprietary cloud-based solution to track, attribute and optimize the performance of digital marketing return on ad spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 40 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the growth of internet users in India, and uses other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will” and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.
(949) 548-2253 x 257
Ascendant Partners, LLC