Digital Marketing SaaS Company Joins eCommerce Event that Connects Decision Makers, Next-Generation Technology Providers and Data Partners
NEWPORT BEACH, Calif. – June 26, 2018 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced that the company will be participating as a presenter and silver sponsor of the upcoming Adweek Ignite: eCommerce event, held July 10-12, 2018 in Seattle, Washington. This exclusive event will bring together innovators and executives from across the eCommerce industry to discuss recent trends and explore new opportunities related to marketing strategies, tactics and technologies.
During the event, Santi Pierini, CAKE President and Chief Operating Officer of Accelerize, will lead Boardroom sessions titled, “Measuring the Customer Journey: How an Online Retailer Turned Multi-Touch Attribution Insights into Greater Return on Ad Spend.” The case study will focus on how a leading retailer deployed customer journey analytics to better understand digital campaign performance across multiple channels.
As a silver sponsor of Adweek Ignite, CAKE will also hold a number of one-on-one meetings with brands in attendance, where decision-makers can learn more about Journey by CAKE, the company’s enterprise cloud-based marketing intelligence solution. Journey delivers real-time analytics, multi-touch attribution and seamless integrations with popular media platforms to provide digital marketers with an extended, real-time view into every step of the customer journey, from first touch to final conversion.
Current retail trends show that 51 percent of Americans prefer online shopping, with e-commerce growing 23% year-over-year. According to Adobe’s analysis of one trillion visits to over 4,500 retail sites and 55 million SKUs, the commerce revenue surged to $108.15 million in 2017, from $94.4 million in 2016.
“Digital advertising is critical for eCommerce businesses, but with so many options and channels available, brands really need to understand what works best with their target audiences,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “Journey helps brands more accurately measure performance, so that they can see what’s working – and what’s not – to ultimately make the best decisions possible about maximizing return on ad spend. We look forward to joining the discussion at Adweek Ignite, and to engaging with brands that are eager to learn about the innovations and opportunities defining the growing eCommerce marketing landscape.”
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.