CAKE Shares Insights on Affiliate Marketing Best Practices During Keynote and Panel with Affle and Wadogo
NEWPORT BEACH, Calif. – August 30, 2016 –Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that company representatives will present at two speaking sessions during India Affiliate Summit, held September 1-2 at the Leela Ambience in Gurgaon, India. The panel, “Navigating the Affiliate Marketing Ecosystem: Lessons Learned and Helpful Hints,” will include speakers from CAKE, Affle and Wadogo, and takes place Friday, September 2 at 4 p.m. IST. CAKE EMEA Director of Operations, Stephanie Swan, will also deliver a keynote titled “Managing Affiliates: Using Data to Make Informed Decisions” on Thursday, September 1 at 3:45 p.m. IST.
India Affiliate Summit, hosted by the Internet and Mobile Association of India (IAMAI), is a conference intended to explore the innovations and trends of affiliate marketing with influential industry professionals. With more than 1,500 attendees and 70 speakers throughout the two-day event, India Affiliate Summit offers an exhibit hall in addition to an Affiliate Street with additional opportunities for brands, networks and advertisers to meet. CAKE is a gold sponsor of the event, and will be exhibiting at Booth #8 and #9, in addition to booth #E6 during the Affiliate Street.
Attendees at the panel will receive first-hand knowledge on how to maximize digital spend and increase ROI, from industry professionals who have successfully navigated the evolving affiliate ecosystem. Panelists include Vipul Kedia, Director of Partnership and Delivery at Affle; Manbir Singh, Country Manager at CAKE and Srikrishna Swaminathan, Head of Affiliate and Third Party Supply Business at Wadogo.
During the keynote, CAKE’s Swan will offer insights into implementing data-driven decision making to transform your affiliate marketing program by:
-Leveraging real-time data for enhanced customer targeting
-Evolving beyond clicks and conversions, and implementing attribution
-Understanding the value of advertiser data
-Combatting fraud with granular insights and real-time actionable data
According to eMarketer, India’s digital ad spend will surpass more than $1 billion in investments by 2017.
“CAKE is excited to team up with an incredible roster of clients to share our knowledge and insights about the growth and innovations of the performance marketing industry as it pertains to India,” said Santi Pierini, CAKE President and Chief Operating Officer at Accelerize Inc. “With the industry shifting towards affiliate networks branching out into other channels, in particular mobile, we are seeing digital marketing take new shape. We are thrilled to be a part of the driving force behind this shifting ecosystem.”
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getcake.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.