CAKE President Santi Pierini Will Discuss Strategies for Marketing to the Multi-Channel Consumer
Event Speakers Also Include Marketo, The Economist, Kaiser Permanente and MyFitnessPal
AUSTIN, Texas, March 9, 2015 /PRNewswire/ — Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that CAKE President and Chief Operating Office of Accelerize Santi Pierini will be delivering a presentation on marketing to the multi-channel consumer at Marketo’s SXSW Engagement Lounge on Saturday, March 14 at noon. As the leading provider of engagement marketing software and solutions, Marketo has assembled an exciting lineup of speakers to discuss the latest digital marketing trends and innovations for attendees of Austin’s annual SXSW music, film and interactive conference.
Santi’s Engagement Lounge session, Marketing to the Multi-Channel Consumer — It’s All About the Journey, will explore best practices for measuring and attributing marketing performance across multiple media channels and digital “touch points,” including mobile, display, email, social and more. Focusing on the end-to-end customer journey, he’ll discuss how to capture the deep, real-time insight needed to improve strategies for customer acquisition and personal engagement, from first click to final conversion.
Speakers from Marketo, The Economist, Kaiser Permanente and MyFitnessPal will also be on hand to present on March 14 at Marketo’s SXSW Engagement Lounge. All sessions take place at the Vulcan Gas Company, located at 418 E. 6th Street in historic downtown Austin, Texas. Sponsors include CAKE, InsideView, Jive Software and Optimizely. Reserve a spot to join CAKE and other sponsors in the Lounge by clicking here.
Marketo (NASDAQ: MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today’s digital, social, mobile and offline channels, Marketo’s® Engagement Marketing Platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo’s applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 400 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,750 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit http://www.marketo.com/.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks with the insight to make intelligent marketing decisions. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.