Marketing Technology Leader Extends International Growth in Europe; Opens Its First New York Office
NEWPORT BEACH, CA–(Marketwired – July 31, 2014) – CAKE, the marketing technology SaaS company owned and operated by Accelerize New Media, Inc. (ACLZ), today announced the openings of new offices in London and New York, strengthening its growing presence and footprint across two continents.
The announcement follows a strong performance in 2013, when the company generated a 66 percent increase in worldwide revenue, over the previous year. During the same period, CAKE increased its client base by 55 percent and average revenue per client by 25 percent. Recent advances in CAKE’s tracking, attribution and optimization SaaS solution, along with the recent launch of its ecommerce features, have helped fuel the company’s global growth.
“We are recruiting and hiring top talent to support the accelerated demand we are seeing from international marketers for rich insight into digital campaign performance,” said Paul Wright, managing director Europe at CAKE. “CAKE is currently tracking more than five billion consumer actions monthly for our client base, and we expect digital channels to continue driving advertising growth across the globe. In fact, eMarketer estimates that digital ad spending will increase to $140 billion this year, surpassing 25 percent of all media ad spending for the first time.”
Since its London office was founded last year, CAKE has experienced significant momentum with a 200 percent year-over-year increase in revenue growth through the end of 2013 across its European operation. Wright has led CAKE’s recent expansion, which is focused on bringing tracking and attribution of digital marketing spend to clients across the U.K. and the European continent, so that they can better optimize the performance of their campaigns.
“Compared to other tracking platforms we’ve tried, CAKE’s feature-rich and easily scalable solution has played a major part in our growth and success,” said James Anderson, co-founder and director of Monetise, a lead generation and affiliate network based in the U.K. “The insight we are gaining through CAKE, along with the company’s high level of customer support, has helped us build our performance-based network into a globally recognized business.”
CAKE provides a SaaS-based solution for advertisers, publishers and networks to track and manage their digital spend in real-time. With its Marketing Intelligence hub, CAKE is filling a crucial void for marketers at a time when the world of online advertising continues to grow more complex. The company’s multi-channel, enterprise suite of tools makes it easy for marketers to collect vast volumes of rich click-forward data, such as conversion information, landing page data, and impression traffic for display campaigns. By providing one place to track, manage and optimize attribution data, CAKE empowers its users with fundamental new ways to maximize value from digital media campaigns while integrating with existing marketing technology investments. Only CAKE offers everything needed for a complete view of the digital customer journey, from acquisition to conversion. For more information on CAKE visit www.getCAKE.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize New Media, Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we say that we are strengthening our growing presence and footprint across two continents, that recent advances in CAKE’s tracking, attribution and optimization SaaS solution, along with the recent launch of CAKE’s ecommerce features, have helped fuel our global growth, that we are recruiting and hiring top talent to support the accelerated demand we are seeing from international marketers for rich insight into digital campaign performance, that we expect digital channels to continue driving advertising growth across the globe, and that eMarketer estimates that digital ad spending will increase to $140 billion this year, surpassing 25 percent of all media ad spending for the first time, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize New Media only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize New Media to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize New Media undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize New Media, reference is made to Accelerize New Media’s reports filed from time to time with the Securities and Exchange Commission.