CAKE for Networks: Affiliate Marketing SaaS Solution Takes Tracking, Attribution and Optimization to the Next Level

New Release Raises the Bar for Enterprise Performance-based Marketing Technology

NEWPORT BEACH, CA–(Marketwired – September 29, 2014) – CAKE, the digital marketing software division of Accelerize (ACLZ) (ACLZ), today announced the next evolution of enterprise performance-based marketing solutions with a new release of CAKE for Networks. CAKE for Networks is an industry-leading SaaS-based affiliate data tracking and analytics solution. With this latest version affiliate networks can access data-driven insights easier and faster with the new user interface, as well as improved network management and extended attribution capabilities.

“CAKE is a widely recognized provider of affiliate marketing solutions and they serve as an extension of our team,” said Farshid Almassizadeh, Chief Operating Officer at GlobalWide Media/ Neverblue. “CAKE has consistently delivered, providing us with ROI and efficiencies that allow us to focus on our core business activities. With the release of CAKE for Networks, we look forward to continuing our partnership and working together to maximize Neverblue’s digital investments.”

CAKE for Networks includes significant new and updated product features to help digital marketers unlock the value of their affiliate marketing programs:

  • Enhanced ease of use – Includes visual improvements such as a new user interface and intuitive icons to improve workflow and navigation.
  • Improved network management – Enables the use of one tool to effectively and efficiently manage an entire affiliate network program – from tracking and analyzing results, to providing creative and optimizing digital marketing spend.
  • Upgraded card-based design – Streamlines affiliate marketing program management.
  • Extended attribution capabilities– Helps marketers move beyond just first- or last-touch attribution to additional models such as engagement, linear, time decay and custom, allowing them to more properly allocate digital spend.
  • Increased access to valuable, real-time insights – Provides a view into which sources are performing, exports data to a CSV file, accesses data via API, as well as creates and schedules custom reports, instantly.

“Committed to fostering innovation and growth in the affiliate industry, we continue to push the boundaries of marketing technologies,” said Dave Stewart, Chief Technology Officer of CAKE and Accelerize. “Digital marketing based on performance metrics is increasingly important, and many forward-thinking organizations are tracking vast amounts of data in CAKE. With CAKE for Networks the company is applying everything learned from years of experience, to once again transform the way digital marketers track, attribute and optimize data.”

About CAKE
CAKE, a division of Accelerize, provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks with the insight to make intelligent marketing decisions. For more information, visit www.getCAKE.com.

About Accelerize
Accelerize New Media, Inc. (ACLZ) (ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visitwww.accelerizenewmedia.com.

Use of Forward-looking Statements

This press release may contain forward-looking statements from Accelerize New Media, Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we say we are committed to fostering innovation and growth in the affiliate industry, and that we continue to push the boundaries of marketing technologies, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize New Media only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize New Media to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize New Media undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize New Media, reference is made to Accelerize New Media’s reports filed from time to time with the Securities and Exchange Commission.

 

 

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