NEWPORT BEACH, CA–(Marketwired – August 11, 2014) – CAKE, a marketing technology SaaS company, today announced the release of a white paper, The Hitchhiker’s Guide to Attribution: Mapping the Customer Journey for Advertisers.
Determining attribution along the winding road to a conversion is no easy feat — especially when it comes to digital marketing. Advertisers struggle to properly attribute online campaigns across multiple marketing channels including display, social, mobile, email, search, shopping, video and affiliate. Attribution tracking is an ongoing battle, particularly in the increasingly dynamic, complex and fragmented marketing landscape.
In this white paper, readers can further explore how multi-touch marketing attribution can increase the success of digital advertising campaigns. In particular, the document includes information about attribution, why it matters, a little about attribution models and some essential “must knows.”
CAKE provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, CAKE empowers advertisers, publishers and networks with the insight to make intelligent marketing decisions. For more information on CAKE visit www.getCAKE.com.