More than 500 Businesses Collectively Track 5 Billion Consumer Actions Per Month with CAKE; Product Innovation, Strategic Partnerships and Global Expansion Boost Third Quarter Year-Over-Year Revenues by 71%
Las Vegas (Affiliate Summit West) – January 20, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced a significant growth milestone: more than 500 customers are now using the CAKE SaaS-based solution to track, attribute and optimize the performance of their digital marketing spend. Additionally, more than five billion consumer actions per month are currently tracked using CAKE solutions. Organizations that have successfully deployed CAKE include American Advisors Group (AAG), RealtyTrac, AdMediary and ArrowShade.
“CAKE has significantly streamlined our performance marketing processes and procedures,” said Jeff Lawrence, Vice President, Digital Marketing for AAG.
“We are thrilled to be using the CAKE platform for our lead generation business,” added David Towers, Sr. Vice President, Revenue & Operations for RealtyTrac. “We are able to efficiently manage multiple clients and execute multi-faceted campaigns that allow us to achieve our ROI targets. The CAKE professional services team provides outstanding support, both from a strategic and tactical perspective.”
“Admediary relies on CAKE technology for our online marketing reporting and tracking needs,” said Peter Klein, President and COO, Admediary. “It is a best-of-breed technology that we put 100 percent trust in to help manage our 24x7x365 business. CAKE is very easy-to-use, rich with features, and includes an amazing customer support team that helps with any issues or new functionality that we desire. “
“Nobody else in the business even comes close to CAKE’s off-the-shelf solution,” said Ron Symon, President of ArrowShade.
As of the third quarter of 2014, CAKE’s customer base increased 50 percent year-over-year, and more than 10 percent sequentially from the prior quarter, resulting in a record 71 percent year-over-year increase in revenues. Average revenue per customer also increased in the third quarter of 2014 — by 11 percent year-over-year.
“We are delighted to have introduced a host of new customers to CAKE over the last twelve months,” said Santi Pierini, Chief Operating Officer of Accelerize and President of its CAKE division. “Ongoing investments in our team, partner network, global operations and product line have enabled CAKE to gain significant customer traction. Our company is well positioned to continue on this upward growth trajectory in 2015.”
CAKE’s customer base is supported by a global partner network and international operations, including a recently expanded office in the U.K. The company added customers from a number of new geographies in 2014, including India, Brazil and Germany, and also released CAKE for Advertisers — a comprehensive solution for tracking and optimization of digital campaigns running across multiple channels, including search, display, email, social, mobile, video, affiliate and more.
“Tracking and attribution have become essential in the age of the multi-channel campaign,” added Pierini. “Advertisers need to understand how each component of a campaign is performing in order to effectively allocate their digital spend, and a significant part of CAKE’s customer growth can be attributed to the fact that more businesses are choosing to move this vital function in-house.”
Other milestones spurring the company’s record growth include a 72 percent expansion of the CAKE team in 2014, addition of professional and managed service offerings, as well as new partnerships with Marketo, Google Adwords, Bing ads and DoubleClick for Advertisers.
CAKE will be at Affiliate Summit West taking place at the Paris Hotel in Las Vegas from Jan. 18-20. Visit us at the Meet Market (tables #221-222) or request a meeting at http://getcake.com/asw/.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks with the insight to make intelligent marketing decisions. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we say that ongoing investments in our team, partner network, global operations and product line have enabled CAKE to gain significant customer traction, that our company is well positioned to continue on this upward growth trajectory in 2015, that more businesses are choosing to move tracking and attribution in-house, our growth prospects and our expansion plans, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.