CAKE’s API Helps Digital Marketing Agency Acquire Real-time Data to Improve Efficiencies, Agility and Optimization Efforts
NEWPORT BEACH, Calif. – August 25, 2016 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that EPath Digital (EPD), a full-service digital marketing agency, has achieved significant growth by leveraging CAKE to improve efficiencies, agility and optimization efforts. CAKE’s software-as-a-service (SaaS) solution enables EPD to track and manage real-time performance marketing data on a single platform. This allows quick and easy adjustments to campaign performance based on real-time data, helping EPD achieve the goal of delivering strong ROI for its expanding client roster.
EPD is a full-service digital marketing agency that specializes in online customer acquisition. The organization takes a holistic approach with its clients by not only building out offers that convert for publishers, but works with the clients’ sales processes to ensure the highest possible ROI. With a presence in many verticals that include an older/higher income demographic, EPD specifically creates campaigns that target homeowners and senior-related products/services.
“CAKE is the only viable system that allows us to track revenue from lead sales and media costs in real-time all in one place,” said Jeremy Buttke, President of EPD. “The fact that it is both a lead distribution system and a front-end affiliate tracking platform is invaluable to us as a lead generator. Utilizing the CAKE API to acquire real-time data, we have greatly increased efficiencies in our analytics department allowing us to be much more nimble and refined in our optimization efforts.”
“EPath Digital was CAKE’s fourth client. Over the years, we’ve had the opportunity to provide them with a world-class performance marketing platform that has evolved and enables dynamic companies – like EPD – with innovative solutions to keep them continuously ahead of the curve,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “CAKE’s ability to easily track and leverage real-time data sets it apart from other digital marketing technologies. When a client can quickly view and act on insights, that client is going to be more agile, proactive and ultimately make smarter decisions. Our goal is to take digital marketing tracking to another level.”
About EPath Digital
EPath Digital (EPD), from its Laguna Beach, California corporate headquarters, represents a number of nationally recognized brands and focuses on providing new customer acquisition through digital marketing. EPD works in numerous industries in the financial services, identify theft, protection, green energy, automotive and senior markets. With over 20 years of extensive industry experience and high integrity, EPD’s goal is to deliver campaigns that deliver a strong ROI for its advertisers, allowing them the opportunity to grow. EPD also publishes nowitcounts.com, catering to the over-50 lifestyle. For more information, visit http://www.epathdigital.com.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
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