CAKE Empowers ad2games to Boost Performance Marketing Strategies
NEWPORT BEACH, Calif. – October 1, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that ad2games, Europe’s largest game-focused ad-tech company, has selected CAKES’s SaaS marketing platform to underpin its customer acquisition strategies for online games publishers and distributors. CAKE’s affiliate tracking and analytics software was chosen by ad2games for the accuracy of its real-time analysis capabilities, as well as its reliability, scalability, ease-of-use, API support and smooth integration with third-party systems.
A technology-driven performance marketing specialist for games, ad2games provides quality users across 75 markets for more than 150 game publishers, including Bigpoint, Electronic Arts and Kabam. According to NewZoo, the global games industry is estimated to be worth $93 billion by the end of 2015, of which the PC gaming segment makes up $27.1 billion. This later figure is expected to grow significantly by 2017 driven mainly by purchases of virtual goods (micro-transactions) within “free-to-play” games.
“The “‘free-to-play”’ model has disrupted the games industry in recent years, with the overall market size growing as a result,” said Antonino Hemmer, Head of Product Operations at ad2games. “It is easier and more affordable to distribute a game globally than ever before. However, it’s also critical that games developers find not just any user, but those that will actively engage with the game and make in-game purchases as a result of that engagement.”
Hemmer continued, “We were looking for a scalable tracking and analytics solution that was flexible enough to be utilized across all aspects of our business and CAKE’s system fits the bill. Rather than having to maintain and support an in-house solution, we can instead focus on developing innovative new solutions for our clients, built upon the real-time analytical capabilities provided by CAKE.”
“CAKE’s advanced, granular tracking capabilities allow online gaming advertisers and publishers to accurately assess the performance of online gaming promotions,” said Santi Pierini, CAKE president and Chief Operating Officer of Accelerize. “It’s crucial to look closely at the behavior of ‘free-to-play’ game users and to optimize the sources driving in-game purchases via smart, data-driven marketing.”
Tweet this: Europe’s largest game-focused ad-tech company selects CAKE. @ad2games http://bit.ly/1P6aGHx
ad2games is an innovative, technology-driven performance marketing specialist for games. As the largest game-focused ad-tech company in Europe, it is also one of the leading game distribution companies worldwide. Leveraging advanced behavioral targeting technologies and data mining, ad2games provides quality users for more than 150 game publishers such as Bigpoint, Gameforge, EA, Kabam, Goodgame Studios and Nexon. ad2games is present in over 75 countries and provides more than 1,500,000 players for game publishers every month. The company is part of HitFox Group and headquartered in Berlin with additional offices in San Francisco, Seoul and São Paulo. ad2games employs 75 performance marketing and gaming experts from over 25 countries. For more information visit http://www.ad2games.com
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in New York, London, India and Sydney, Australia. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the increase in digital marketing budgets, describes the estimated amount of digital marketing spend, and uses other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will” and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.