Firms Reinforce Their Commitment To Fight Click and Conversion Ad Fraud
Las Vegas (Affiliate Summit West), January 19, 2015 – CAKE by Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and Forensiq today announced an initiative that gives advertisers the ability to make real-time attribution decisions based on CAKE’s performance tracking platform and Forensiq’s fraud detection algorithms. The solution provides a simple and effective way to configure a fraud detection firewall in front of click and conversion traffic. If Forensiq detects a click or conversion that is generated fraudulently, advertisers can decide to invalidate it on the spot. In addition, with CAKE’s capabilities, advertisers can create their own rules for blocking or redirecting this traffic on the campaign level. The integration will be available Q1 2015.
“This integration with Forensiq and CAKE helps advertisers eliminate wasteful spending even more effectively,” said Mitch Gordon, Vice President of Business Development for CAKE. “What’s more, it reinforces our commitment to fighting fraud in the performance marketing space.”
“We are thrilled that we have taken our excellent relationship with CAKE to the next level,” said David Sendroff, CEO of Forensiq. “This real-time integration gives CAKE and their clients a sophisticated way of detecting fraud before it happens.”
The enhanced CAKE and Forensiq partnership uses clicks and conversions as true measures of performance, now better optimizing this performance for improved ROI. In addition, it helps improve proper attribution resulting in fewer end-of-the-month disputes with affiliates and more accurate pricing for all traffic sources.
“At Clickbooth, we recognize the importance of delivering industry-leading traffic quality. Maintaining our position as the quality leader involves utilizing cutting-edge technology, and this integration enhances our level of quality monitoring. The end result is superior campaign management and stronger results,” said Lee Aho, Vice President of Advertising at Clickbooth.
CAKE and Forensic will be at Affiliate Summit West taking place at the Paris Hotel in Las Vegas from Jan. 18-20. To discuss this new initiative and for additional information, visit CAKE (table #221-222) and Forensic (table #225) at the Meet Market, or request a meeting at http://getcake.com/asw/.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks with the insight to make intelligent marketing decisions. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Forensiq is an innovative company that has developed a series of effective, easy to implement solutions that combat impression, click, conversion and affiliate fraud. In addition, Forensiq provides an ad viewability product that ensures that ads are actually seen in a non-fraudulent manner. The firm combines the latest technology and a dedicated staff of obsessed fraud fighters to help its clients stay ahead of the bad guys and achieve a better ROI. Forensiq is headquartered in New York City with offices in London and San Mateo.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we say that CAKE helps advertisers eliminate wasteful spending more effectively, and that CAKE improves ROI and improves attribution, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.