CAKE Furthers International Reach by Powering Australian Digital Advertising Provider’s Expanding Multi-channel Direct Response Business
NEWPORT BEACH, Calif. – May 14, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that iCumulus, a direct response advertising provider based in Sydney, Australia is leveraging the CAKE platform to track, attribute and optimize multiple lead-generation campaigns for its growing client base.
iCumulus provides direct response advertising services to customers across multiple digital channels, including display, mobile, email, social and more. Specializing in lead-generation campaigns, iCumulus has long-standing relationships with many of Australia’s premium publishers and focuses on maximizing response rates and helping clients capture relevant, high-quality leads for their products and services. CAKE’s SaaS-based tracking and leading optimization technology has helped power iCumulus’ rapidly expanding business for more than three years now, providing granular metrics about lead quality and performance.
“As leaders in direct response and lead generation services in the Australian market, we make it a point to partner with best-of-breed technology partners,” said Mark Halstead, Managing Director for iCumulus. “CAKE’s rich analytics and powerful real-time tracking capabilities give us the insight we need to drive the best performance possible for our clients.”
CAKE is active in the tech-savvy Australian advertising market, and earlier this year expanded its presence in the region with the opening of an office in Sydney. eMarketer estimates that digital ad spending, including all spending on ads served to internet-connected devices, will reach 43.3 percent of total media spending in Australia this year, up from 30.8 percent in 2014. Digital spending is expected to increase further, to 51.7 percent by 2018, according to the eMarketer forecast.
“With digital spending continuing to rise both in Australia and globally, businesses like iCumulus want to be able to understand the performance of their clients’ marketing dollars across multiple channels,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “CAKE’s granular tracking capabilities allow our network partners to go beyond the ‘last click’ to assess lead quality, lifetime value and the relevance of each touch point along the customer’s journey to a conversion. Ultimately, this helps them match lead buyers with the sellers who deliver the best results.”
iCumulus is an independently owned Australian company and specialists in digital direct response. The company was formed to fill a gap in the market following the success with a number of clients for lead generation campaigns. iCumulus was established by Mark Halstead, a senior media executive with 20 years experience and a pioneer of digital media. iCumulus offers a full suite of services for clients focused on the generation of consumer responses. These multi-channel campaigns are focused on digital media via its trading desk.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks with the insight to make intelligent marketing decisions. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the estimates for digital ad spending in Australia and expectations for its growth there and globally, and uses other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will” and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.