Brazilian Ad Buying Company Joins CAKE’s Rapidly Expanding Latin America Client Base
NEWPORT BEACH, Calif. – January 28, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that Indexa Network, a digital advertising provider based in Brazil, has deployed CAKE’s SaaS-based solution to track, attribute and optimize the performance of multi-channel marketing campaigns. The network joins a growing number of Latin American digital marketing businesses that rely on CAKE to better understand how various campaign strategies are working, and ultimately deliver the best results possible for their partners and clients.
Indexa Network connects advertisers and publishers through its buying and selling platform, using a proprietary algorithm to match ads with the traffic sources most likely to deliver the best results. The company works with direct merchants and publishers, as well as other affiliate networks.
“We needed a solution that could reliably track the high volume of digital marketing running through our network, whether an email offer, mobile download campaign, coupon, cash back or lead generation effort,” said Vitor Clemon, CEO of Indexa Network. “CAKE provides complete transparency into digital campaign performance, as well multi-channel insight that’s essential to helping our clients make the best decisions possible about allocating digital spend.”
A 2014 eMarketer report showed a 28.5 percent increase in digital ad spending in Latin America last year, noting that the region was experiencing the second-fastest growth rate of all markets worldwide.
“We see the growth of Latin America’s digital advertising market mirrored in the growth of our customer base in this important region,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “As more money is invested in performance campaigns, it becomes increasingly important that advertisers, networks and publishers are able to track and optimize the return on their spend. CAKE’s simple-to-use SaaS solution offers a fast and easy way to gain real-time insight into campaign performance.”
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks with the insight to make intelligent marketing decisions. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we say that we see the growth of Latin America’s digital advertising market mirrored in the growth of our customer base, and when we describe the projected digital ad spending in Latin America, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.