CAKE’s SaaS platform provides Clickzoot with a robust API and enhanced feature set to optimize and scale its performance marketing campaigns
NEWPORT BEACH, Calif. – November 23, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that Clickzoot, a leading performance-driven ad network has successfully scaled its business model using CAKE. With the growth of its India-based network, Clickzoot needed a tracking platform that could reliably scale their infrastructure while maintaining quality, efficiency and real-time reporting. Clickzoot has leveraged the CAKE platform to efficiently and effectively grow and manage its lead generation program, structure affiliate payouts, track campaigns across multiple channels and address international campaign performance in real-time.
Clickzoot provides solutions for mobile, lead generation, email marketing and data optimization. Tracking all campaigns in multiple price formats for Clickzoot, CAKE’s platform easily captures and analyzes granular data to attribute every conversion, allowing Clickzoot to pinpoint the traffic sources and campaigns that are most valuable to them. Clickzoot has leveraged CAKE’s technology for over two years and continues to validate the partnership by scaling its performance marketing network and taking advantage of the robust feature set CAKE has to offer.
“Clickzoot’s main objective is to provide our publishers, advertisers and agencies with growth, quality performance and accuracy, with the end goal of enhancing customer retention and profitability,” said Jitendra Arora, CEO at Clickzoot. “Prior to using CAKE, we explored competing performance marketing solutions but found the feature set and scalability inherent to CAKE’s SaaS platform in alignment with Clickzoot’s company growth objectives.”
According to eMarketer, the total media ad spending in India will reach $6.60 billion in 2015, an increase of over 8.0% over the previous year. Considering the market opportunity, Clickzoot is well equipped to continue growing their performance driven ad network to support the expanding market opportunity by providing quality performance at scale.
“The performance marketing industry is primed for growth and networks like Clickzoot are scaling its business model to facilitate increased advertiser, agency and publisher relationships,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “With this immense market growth, we are thrilled that Clickzoot has trusted its increasing plans for growth with CAKE’s reliable infrastructure to provide value to its clients. “
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ClickZoot is a growth-hack ad network that gives your brand a wider reach and higher ROI on your marketing investments. We have a top class publishers that enables you to fulfill your branding and performance needs. ClickZoot is the market leader in Traffic acquisition across Web & Mobile.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing ROI, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in New York City, London and New Delhi, India. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the total media ad spending growth in India, describes the growth of the performance marketing industry, and uses other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will” and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.