Global Financial Portal Uses CAKE to Manage and Optimize Growing Business Unit
NEWPORT BEACH, Calif. – May 7, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that Investing.com, a global financial portal and internet brand, has selected CAKE to track, manage and optimize its Affiliate Network. This business unit of Investing.com combines the company’s vast experience, strong relationships with advertisers and optimization abilities, allowing digital marketers to drive their traffic to the best converting promotions.
The Investing.com portal is composed of 23 editions in 19 languages and mobile apps for Google Android and Apple iOS that provide news, analysis, streaming quotes and charts, technical data and financial tools about the global financial markets. Each edition covers a broad variety of local and global financial vehicles including Stocks, Bonds, Commodities, Currencies, Interest Rates, Futures and Options. Founded in 2007, Investing.com has a growing readership worldwide, and its Affiliate Network partners online publishers with some of the leading financial services advertisers in the industry.
“Our goal is to ensure that our partners get the best return possible for every impression and click,” said Eyal Rosenthal, Vice President, Media for Investing.com. “Due to our deep relationships with the industry’s leading brokers, we are already known as a network that delivers some of the best conversion rates in the market. CAKE provides a host of capabilities — including granular tracking, mobile and lead generation tools and customizable payout formats — that will help us better understand and optimize the performance of campaigns running on our network. This is especially critical as our business continues to grow.”
Investing.com has deployed CAKE to manage and track multiple performance marketing relationships and performance campaigns in real-time, so that it can capture the insight needed to maximize payouts and ROI for its publisher and advertiser partners. Previously, Investing.com had been using another solution, but switched to CAKE in order to bring control of its affiliate program in-house.
“Investing.com is in an enviable position as a magnet for massive volumes of valuable traffic,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “CAKE helps users capture the insight they need to most profitably monetize their traffic and the powerful capabilities necessary to manage relationships and performance campaigns across multiple marketing channels. With CAKE, Investing.com can automate many of the previously manual tasks involved in setting up, tracking and reporting on campaigns and instead focus on building innovative features that attract advertisers and publishers to its network.”
Investing.com is a financial superpower with proprietary tools that help attract relevant data. Investing.com’s Affiliate Network was created in order to help affiliates generate higher revenues based on market knowledge, strong positioning, preferred deals with brokers, and overview of real-time market trends. Composed of 23 editions in 19 languages, Investing.com also provides news, analysis, streaming quotes and charts, technical data and financial tools covering the world’s financial markets.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks with the insight to make intelligent marketing decisions. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we say that CAKE provides insight to maximize payouts, ROI and profitably monetize traffic, and use other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will” and similar expressions, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.