CAKE Gives London-based INFINOX Full Visibility into Campaign Performance Across Multiple Channels, Locations and Partners
NEWPORT BEACH, Calif. – April 27, 2017 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division, CAKE, today announced that INFINOX, an internationally recognized, FCA-regulated Foreign Exchange Market (Forex) broker, has selected CAKE’s SaaS-based tracking platform to manage and optimize its affiliate marketing program, which promotes offers in currency trading markets worldwide. INFINOX chose CAKE because of the platform’s ability to precisely track campaign performance across multiple channels, locations and affiliates.
With operational centers in London and Shanghai, INFINOX provides Forex trading services for clients in Europe and Asia. Known for its advanced trading technology and premium customer service, INFINOX assists clients seeking to trade in gold, silver, oil, global indices and other currency pairs. INFINOX’s affiliate marketing program targets experienced Forex traders in local markets around the globe, and the company has deployed CAKE to track how various affiliate campaigns are performing in real-time and to better understand the customer’s journey to a conversion.
“CAKE’s powerful feature set enables us to track and analyze performance by affiliate, campaign, geographic location, device and more,” said Peter Karsten, Commercial Director at INFINOX. “The visibility we gain through CAKE really helps us fine tune our campaigns, and match the right affiliate to the right offer to boost conversions. This is not only a win for INFINOX and the affiliate publishers who work with us, but also the end users who are presented with relevant advertising aligned with their needs.”
Because INFINOX is an FCA regulated company, it needs to adhere to advertising guidelines that ensure complete transparency about the risks and benefits of Forex trading. CAKE gives INFINOX the ability to keep close tabs on where and under what context offers are appearing, so that the company can focus on advertising environments that attract quality content and experienced traders.
“CAKE helps us pinpoint affiliates that are trusted in their respective niches,” added Karsten. “And in return, we can deliver offers that add value for their audiences. Additionally, CAKE allows us to work with multiple types of affiliates from a single environment, which empowers our affiliate marketing team to be incredibly efficient.”
According to a eMarketer, 62% of senior marketers are leveraging marketing technology to better understand customers and prospects, 55% use technology to make data-driven decisions and 37% of senior marketers use marketing technology to stay relevant against competitors.
“Because of the associated regulations and highly localized nature of Forex trading, affiliate marketers in the space need to be able to capture very granular insights about campaign performance by location, by publisher, type of traffic and more,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “With CAKE, INFINOX has the visibility it needs to improve campaign performance and drive more conversions, as well as operate within the advertising guidelines set by the FCA.”
INFINOX is an internationally recognised FCA-regulated Forex broker based in the City of London. INFINOX provides the right blend of market-leading trading instruments, and premium client service, integrity and dynamism. For more information, visit infinox.com
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on ad spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 40 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the growth of senior marketers using technology to understand customers, make data driven decisions, and stay relevant against competitors, and uses other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will” and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.
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