Cloud-based, Marketing Intelligence Platform Extends Visibility of the Customer Journey
NEWPORT BEACH, Calif. – January 18, 2018 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced that a Forbes 2000 Media Company has selected Journey by CAKE enterprise software solution to improve the efficacy of its advertising spend across digital channels including paid search, social, display, affiliate and direct. Journey is a cloud-based platform for collecting, analyzing and acting on digital marketing insights in real-time. The enterprise solution allows customers to expand and unify, on a single dashboard, a view of its return on advertising spend (ROAS) metrics and keyword performance, plus delivers the marketing intelligence needed to transform anonymous consumers into known customers.
“Key steps of the customer journey has largely been overlooked in the past,’ said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. ‘Previous marketing tools for data collection and analysis have not provided accurate and actionable insights about the missing steps of the anonymous customer journey. However, with the extended view into vital customer interactions, Journey provides companies around the world with the real-time marketing intelligence needed to move unknown consumers to known customers.”
By choosing Journey, the global media company is now empowered with visibility into campaign performance and customer journeys to make truly data-driven decisions. The marketing intelligence platform replaces the firm’s manual spreadsheet process of data aggregation and reporting, enabling it to reduce time and steps that were formerly used to collect and analyze performance for marketing efforts. Real-time, actionable insights are now delivered into the hands of the firm’s decision makers by consolidating first-party data from various digital marketing channels into Journey’s central dashboard. With Journey, the firm can also access media cost data to see ROAS metrics across channels, monitor keyword performance, leverage custom reporting and multichannel attribution capabilities, plus optimize landing page performance.
Digital ad revenue in the United States reached $40.1 billion in the first half of 2017. That’s both a 23 percent year-over-year increase and an all-time high, according to the latest Internet Advertising Revenue Report. The report was prepared by PricewaterhouseCoopers for the Interactive Advertising Bureau, a trade group of online advertisers and publishers.
“As digital ad spend continues to climb marketers need to be armed with a wider range of insights into vital customer interactions,’ said Pierini. ‘Our enterprise marketing intelligence platform plays an important role in visualizing the stages of the customer journey that moves unknown consumers to known customers. By establishing an environment with a more complete view into the customer journey, we enable top global firms to confidently grow their digital marketing investments for maximum ROAS.”
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.