Top Global Online Dating Site Leverages CAKE’s Multi-channel Tracking, Analytics and Reporting to Optimize ROI and Better Understand Customer Lifetime Value
NEWPORT BEACH, Calif., Apr. 7, 2015 /PRNewswire/ — Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that Mate1.com, a global internet dating company, has implemented CAKE to manage, track and optimize its performance marketing program across multiple partners and channels, including search, display, email, social, mobile and more.
Ranked by Comscore Mediamatrix® and Neilsen Netratings® among the top five mainstream dating sites worldwide, Mate1.com has over 40 million members, with tens of thousands joining daily. The company operates a multi-channel affiliate marketing program designed to drive prospective new members to its site, and selected CAKE to modernize the management and tracking of its growing network of partners.
“We needed a platform that would help us get new partners up and running fast, as well as efficiently manage multiple publisher relationships and performance campaigns,” said Jos Bell, Affiliate Network Manager for Mate1. “While our previous system served us well for many years, it lacked the speed and breadth of capabilities to keep up with our program’s rapid growth. With CAKE, we can automate tasks like campaign set-up, capture real-time analytics on performance and easily share stats with our partners, which will allow us to take our performance marketing program to a new level.”
CAKE’s SaaS-based solution includes a number of features that help businesses like Mate1 continuously track and optimize affiliate campaigns across multiple partner relationships and marketing channels. For example, CAKE is enabling Mate1 to provide a self-serve UI for its affiliates, so that partners can quickly import offers, launch campaigns and track results. CAKE’s real-time analytics and reporting also deliver near instantaneous feedback on campaign performance, allowing users to split test creatives and make on-the-fly adjustments to optimize ROI. Additionally, Mate1 is leveraging CAKE’s granular event tracking capabilities to go beyond simply following clicks to instead better understand the overall quality and lifetime value of affiliate driven traffic.
“With CAKE, Mate1 cannot only run its affiliate program more efficiently, but also capture the deep insight it needs to optimize marketing spend across multiple partners and channels,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “We look forward to helping Mate1 continue to cultivate a highly successful and robust global performance partner network.”
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks with the insight to make intelligent marketing decisions. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we say that our software will allow our client to optimize its ROI and take its performance marketing program to a new level, and use other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will” and similar expressions, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.
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