Gain Insights on How Analytics and Engaging Content Create A Consumer’s Full Journey From First Click to Final Acquisition
NEWPORT BEACH, Calif. – May 20, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that it will partner with Momentology to offer digital marketers a free webinar, “Marketing to the Modern Consumer – It’s All About The Journey,” on May 28 at 8:30 am PST/4:30 pm GMT. CAKE’s Senior Director of Product Marketing, Erik Charles and Momentology’s Digital Strategist, Bas van den Beld will share insights on how to improve your consumers’ journey utilizing analytics and an engaging content strategy.
Now more than ever, marketers want to know how their spend is performing at any given moment. As the digital ecosystem continually expands and consumer journeys are predominantly occurring online, marketers need to accurately attribute who deserves credit for a particular sale from a customer’s first touch to purchase. Join CAKE and Momentology as experts navigate how modern marketing is combining tracking and analysis, with creativity and content to complete the consumers’ purchase path.
In particular, participants will glean insights on how to:
– Create a digital multi-channel strategy
– Attribute credit to the correct touch points along the consumer journey
– Optimize the consumer journey from first click to repeat acquisitions with engaging content
Register for the live webinar here.
Momentology is a new kind of digital marketing publication for senior digital marketers. Rather than focusing on a specific market, media channel, device, or technology, Momentology focuses on what really matters: Consumers. The art of momentology is in understanding how people search, browse, and engage with digital media. Learning how to be there in the moments they are discovering, considering, comparing, and buying online. You can then apply this knowledge to plan and execute campaigns that ensure you’re there in those moments. Visible and persuasive in the moments that consumers are looking to engage or connect with your brand.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks with the insight to make intelligent marketing decisions. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.