UK-Based Marketing Agency Leverages CAKE SaaS-Based Platform to Enhance Services and Expand Into New Industries
NEWPORT BEACH, CA–(Marketwired – October 28, 2014) – Accelerize Inc. (ACLZ) (ACLZ) and its digital marketing software division, CAKE, today announced that Odin Ads, a digital agency that specializes in performance-based marketing, has selected CAKE for Networks to track and optimize performance marketing programs for their growing roster of clients. Odin Ads serves high-volume advertisers across a diverse set of industries and will leverage CAKE to integrate multiple advertisers on its platform.
“At Odin Ads, our goal is to guide our clients through the evolving performance marketing landscape, so they can generate a consistent flow of quality leads that fuels new sales opportunities,” said Tim Pedersen, co-founder of Odin Ads. “We decided to go with CAKE for a simple reason — it is a proven, solid tracking platform for networks and agencies. In particular, we needed to integrate several advertisers into our platform, as well as track all of our campaigns on a granular level, in real time. CAKE’s solution addresses these needs.”
Odin Ads, an advertising agency founded in spring of 2014, provides performance-based services that deliver high-volume, quality lead generation. Odin Ads plans to utilize the CAKE solution to help marketers access data-driven insights easier and faster, while extending their services into new industry sectors.
“According to the IAB, UK consumers made 150 million purchases via affiliate websites in 2013 — totaling £13 billion, and that number is expected to increase by the end of 2014,” said Paul Wright, European Managing Director, CAKE by Accelerize. “CAKE continues to thrive in this exciting, high-growth period of the performance marketing industry and we are pleased to be working with Odin Ads, to assist them with achieving their company vision.”
About Odin Ads
Odin Ads is a digital marketing agency, dedicated to sustainable growth with all of their partners. They run global marketing campaigns across desktop and mobile targeting all major verticals, with a strong establishment in the dating vertical. Odin Ads has come from a successful performance marketing background and their continued growth allows them to satisfy large volume demands from their clients.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks with the insight to make intelligent marketing decisions. For more information, visit www.getCAKE.com.
About Accelerize
Accelerize Inc. (ACLZ) (ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visitwww.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we say that UK consumers made 150 million purchases via affiliate websites in 2013 — totaling £13 billion, and that number is expected to increase by the end of 2014, and when we say that we continue to thrive in this high growth period of the performance marketing industry, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.