Leading India Digital Advertising Company Taps into CAKE’s Powerful Tracking and Analytics Platform to Support Expansion
NEWPORT BEACH, Calif. – March 21, 2016 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that Pointific, an end-to-end digital solution provider with a key focus on digital advertising, has leveraged CAKE’s SaaS solution to help grow its performance marketing business 117% in the first to second year and 71% in the third year. Pointific initially signed with CAKE in 2014. Since then, CAKE’s scalable, innovative platform has enabled Pointific to expand its network to now include more than 263 publishers, strengthen partner relationships and seamlessly manage digital marketing campaigns in real-time.
Operating primarily in India and Southeast Asia, Pointific engages customers by monetizing mobile, rich media, performance and display campaigns ensuring higher returns, prompt payments and real-time optimization.
“We experienced frustrations with a third-party performance marketing platform and decided to shift Pointific’s business to CAKE’s SaaS Solution two years ago. To this day, we are very confident in the decision we made. CAKE has proven to be the perfect solution,” said Mukesh Bajpai, Co-founder and Director of Pointific.
“CAKE’s user-friendly interface, detailed reporting, quality traffic control and mobile app are all capabilities that have helped us scale our network business,” said Bajpai. “Furthermore, CAKE’s superior customer service and account management further validated our decision. The CAKE team provided proactive solutions to increase efficiencies and ROI. The winning combination of CAKE’s robust tracking solution and world-class services have played an integral part in fueling our expansion.”
Prior to using CAKE, Pointific pinpointed three main issues it set out to solve – properly setting up a lead generation program, managing its affiliates and structuring payouts. CAKE has allowed Pointific to:
- Streamline its lead generation program with features including simple pixel placement, lead validation and access to data in real-time.
- Efficiently and effectively manage affiliates with advanced capabilities, such as real-time feedback on performance and traffic quality, as well as the ability to track multi-channel campaigns for multiple clients.
- Set price payouts by campaign for each conversion or event, accurately measuring the performance across affiliates and campaigns by CPA, CPM, CPC or revshare.
According to Statista, between 2013 and 2018, India is estimated to be the second fastest growing advertising market in Asia. The expectation for growth is 10.7% annually.
“In today’s shifting landscape, digital marketers need to track performance, monitor spend and optimize campaigns all within real-time,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “We are thrilled to equip digital marketers like Pointific with the tools necessary to meet these requirements. CAKE allows teams to proactively monitor traffic quality, increase efficiencies and enhance performance, allowing them to capitalize on the exciting opportunities in India.”
Pointific is a group of young, dynamic and aspiring individuals with a strong entrepreneurial spirit. We reach, engage and interact with our audiences through connected devices. Pointific Digital is one of the few networks in the country providing solution to more than 173 advertisers. This covers solutions around ROI, brand and reach driven campaigns, whether web or mobile. Pointific team works closely with the client for greater campaign optimization and provides industry expertise for increased ROI.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the growth of the advertising market in Asia, and uses other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will” and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.
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