Leading India Digital Marketing Group Utilizes CAKE’s Real-time Tracking and Analytics Platform to Fuel its New International Affiliate Network
New Delhi, India (ad:tech New Delhi) – March 3, 2016 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced Shoogloo Media, a performance marketing company, implemented CAKE’s SaaS solution to power its new international performance marketing network. Launched in 2015, Shoogloo’s online affiliate marketing program offers a combination of strategy, technology and execution services for engaging with new and existing customers. With CAKE, the Shoogloo online affiliate marketplace provides high-converting offers, comprehensive reporting, as well as an effective way to mange a growing network of advertisers, publishers, agencies and developers to support its clients’ digital marketing strategies.
As a full-service digital and performance marketing group, Shoogloo offers services for advertisers and affiliates in more than 23 countries, through its three subsidiary companies – Shoogloo Mobile, Shoogloo Media and Shoogloo Digital. Shoogloo Media caters to performance marketing needs in the emerging markets of the Middle East and Africa, and focuses on delivering performance-driven ROI with affiliate marketing, lead generation, mobile and search marketing programs.
When looking to create a new affiliate network, Shoogloo Media considered building an in-house tracking platform and evaluated other third-party tracking systems. Shoogloo selected CAKE for its robust set of capabilities that help manage affiliates, allocate tiered payouts, implement product feeds and provide additional parameters for tracking pixels.
“Shoogloo was seeking a solution that would efficiently track and report on all affiliate operations to maximize ROI,” said Bhupinder Tomar, Group CEO of Shoogloo. “CAKE’s tracking infrastructure simplifies our daily operations and acts as an extension of our own team in providing exceptional customer service and strengthening our affiliate and publisher relationships. Additionally, CAKE enables Shoogloo Media to create customized affiliate marketing programs designed to increase our clients’ audience reach, acquire new customers, sell more to existing buyers and maximize digital marketing spend.”
Driven by improved Internet penetration, rising ownership of mobile devices and payment cards, online retail in the Middle East and Africa region is set to boom in the near future. The region’s online B2C e-commerce industry has grown 92% from $20.6 billion in 2012 to $39.6 billion in 2015, and is estimated to reach $51.4 billion by 2017, according to a MENA B2C E-commerce Market report.
“CAKE is revolutionizing performance-based marketing by empowering organizations worldwide to measure the impact of their marketing efforts and digital spend with real-time analytics,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “We are thrilled to enable Shoogloo Media with a powerful tracking platform to streamline its affiliate marketing efforts through a centralized hub, and to help them achieve its vision of becoming a world leader in digital marketing on a global scale.”
CAKE is exhibiting at ad:tech New Delhi on March 3 – 4, booths #33 and #34 at The Leela Ambience Gurgaon Hotel & Residences. With more than 5,000 attendees, ad:tech New Delhi is a leading digital marketing and advertising conference in India for brands, agencies and media owners.
Established in the year 2007, Shoogloo is a Digital Marketing Group, which was originally launched in Gurgaon, India. Owing to its international appeal, the company base was later shifted to Singapore. At present, Shoogloo has offices in Singapore, UK and India with two main offices in India – one in Gurgaon and a backend office in Dehradun. It is owned by i-Spire PLC and Sirmouri Partners Pte. Ltd, the holding companies of the founding members of Shoogloo, John Porter (i-Spire), LD Sharma (Sirmouri) and Bhupinder Tomar (Sirmouri).