Industry Leaders Will Discuss Cross-channel Lead Attribution, Measurement Across the Customer Journey and Tips to Build a Better Digital Campaign
LAS VEGAS, March 2, 2015 /PRNewswire/ — Accelerize (OTCQB: ACLZ) (OTCBB:ACLZ) and its digital marketing software division, CAKE, today announced its CTO, Dave Stewart and Bill Dinan, President of Telmetrics, will present at the industry conference, LeadsCon Las Vegas. Titled “Analyzing Cross-Channel Lead Attribution to Build a Better Campaign,” the CAKE and Telmetrics live session will occur on Tuesday, March 3 from 4:30-5 pm PST. CAKE will also be exhibiting at booth #1107 at the event taking place March 3-4 at the Mirage Hotel and Casino. Learn more about CAKE at LeadsCon.
The Cross-Channel Lead Attribution session will provide industry insight into leading attribution challenges, multi-touch attribution modeling and tips to develop a mobile attribution strategy in an evolving digital ecosystem. Learn firsthand the challenges a national hotel chain faced when they lacked performance data to make metric-driven decisions and the calls-based solutions they implemented to gain actionable intelligence to ultimately drive more conversions and revenue.
LeadsCon is the definitive conference for vertical media, online lead generation and direct response marketing. Founded in 2007, LeadsCon equips marketers with the right tools, networking opportunities and is the source for emerging digital trends.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks with the insight to make intelligent marketing decisions. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
About Telmetrics, Inc.
Telmetrics is a leading call analytics and attribution technology company that powers digital marketers’ use of calls as a cross-media advertising performance metric. Telmetrics delivers scalable and quality call attribution innovations that reveal the offline lead generation impact of direct response ad programs. As a proven, global technology partner, Telmetrics helps digital publishers, agencies and the leading local, mobile and vertical search providers leverage calls within their ad performance and monetization models for the millions of SMBs and national franchises they serve. For more information, please visit http://www.Telmetrics.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we use statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will” and similar expressions, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.