CAKE Payments Eliminates Major Point of Friction for Advertisers and Affiliate Networks
NEWPORT BEACH, CA–(Marketwired – October 30, 2014) – Accelerize(ACLZ) (ACLZ) and its digital marketing software division CAKE, along withTipalti, a leading global pay-outs management automation platform, today announced their latest innovation, a seamless mass pay-out solution that integrates with real-time digital marketing campaign tracking and attribution analytics. This new capability is designed to help alleviate one of the biggest challenges for advertisers and affiliate networks – payments to affiliates and ad networks. CAKE and Tipalti will showcase CAKE Payments from booths 901 and 314 respectively at ad:tech New York on Nov. 5-6 at The Javits Center in New York City.
Originally announced in April 2013, CAKE and Tipalti’s partnership allows CAKE customers to take advantage of Tipalti’s automated global mass payment management system to make pay-outs to any partner in their native currencies across a wide range of payment methods in over 190 countries. This next iteration of the partnership further brings Tipalti’s pay-out solution into CAKE’s product interface, providing faster customer onboarding, lower transaction fees and more payment options.
“CAKE Payments eliminates a major headache for advertisers and affiliate networks, as making payments is not a part of their core businesses,” said Tipalti CEO Chen Amit. “This new integration significantly reduces the workload and costs of making pay-outs, while improving the partner payment experience, ensuring tax and regulatory compliance and removing fraud. By relying on CAKE Payments, customers can spend time on growing their business and not worry about payment fulfillment.”
“Integrating Tipalti with CAKE has definitely streamlined our entire affiliate pay-outs process,” said Dmitry Atamanyuk, ClickDealer COO. “We have been able to significantly automate our pay-outs workload while providing our partners with a better experience and higher transparency of the whole payment process.”
“CAKE Payments is another example of how we support our network and advertiser customers,” said CAKE President and Accelerize COO Santi Pierini. “As demonstrated with the launch of two new products in September, we are committed to innovation and driving customer success. CAKE continues to extend and build new partnerships and product integrations to provide additional value to customers using the CAKE platform.”
About CAKE by Accelerize
CAKE, a division of Accelerize, provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks with the insight to make intelligent marketing decisions. For more information, visit www.getCAKE.com.
About Accelerize
Accelerize (ACLZ) (ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
About Tipalti
Tipalti is the world’s most powerful mass payments management automation platform. Tipalti automates the entire global payments operations process, making it easy to pay any vendor, partner, or customer across 190 countries while ensuring all tax and regulatory requirements are met and enhancing the customer payment experience. Tipalti’s SaaS solution serves companies with high volume, high complexity payables operations across the Network Economy, including advertising networks, affiliate networks, monetization, marketplaces, digital goods and services, ISPs, crowdsourcing, and crowdfunding.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we say that we are committed to innovation and driving customer success, and that we continue to extend and build new partnerships and product integrations to provide additional value to customers using our platform, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.