Advertiser Selects CAKE for Real-Time Tracking, Realizing a 16 Percent Increase in ROI During First 60 Days
NEWPORT BEACH, CA–(Marketwired – May 20, 2014) – CAKE, the marketing technology SaaS company owned and operated by Accelerize New Media, Inc. (OTCQB: ACLZ), today announced thatUK2 Group, a global group of web hosting brands, has selected CAKE’s real-time marketing intelligence solution to track the performance of UK2 Group’s in-house affiliate marketing program,Aff.biz. With CAKE, UK2 Group has been able to transition the management of Aff.biz in-house, as opposed to relying on more costly third-party network providers and less sophisticated systems to track affiliate-referred sales. Within its first 60 days with CAKE, the program has already experienced a 16 percent boost in ROI.
A top-ranking leader in its industry, UK2 Group provides domain name registration and web hosting services to millions of customers worldwide through its family of hosting brands, including UK2.net, Midphase, WestHost, 100TB and VPS.net. CAKE’s feature-rich marketing intelligence platform enables UK2 Group to capture granular, accurate transactional metrics on the performance of Aff.biz, including insight on which web hosting packages sell the best among affiliate-referred visitors.
“CAKE’s marketing intelligence functionalities enabled us to establish new default commission rates that are predicated on net profit margins and customer lifetime value metrics. In essence, we’ve defined business rules that govern the commission rates that affiliates earn based on which web hosting packages are purchased,” said Zac Bitsoi, Affiliate Program Manager with UK2 Group. “Our affiliates are now incentivized to promote higher value web hosting packages, which has substantially enhanced our profitability.”
In March, UK2 Group migrated to using CAKE as its in-house platform for affiliate program tracking and management. UK2 Group has already realized a 16 percent increase in affiliate marketing ROI and expects this number to increase to 20 percent by the end of the year. Previously, UK2 Group was using a combination of another in-house solution and a third-party provider for its program. UK2 Group originally considered moving its entire affiliate program to a third-party provider, however by choosing CAKE, the company eliminates the additional transaction fees that would otherwise be incurred with an external service provider.
“Our operating costs related to affiliate tracking software could have increased by up to 600 percent if we had migrated all of our affiliates to a network-based solution,” added Bitsoi. “Consequently, the decision to migrate to CAKE was unquestionably the right thing to do.”
“CAKE’s SaaS model makes it easy for advertisers to gain immediate and incredibly rich insight into the performance of their affiliate campaigns without giving up control of their program to fee-based, third-party providers,” said Jeff McCollum, CAKE President. “This not only saves money, but also allows for faster and more informed decision making that ultimately improves the overall profitability of marketing efforts.”
About UK2 Group
UK2 Group, a major player in the hosting industry, provides domain name registration and web hosting services to many customers through its family of hosting brands. The group operates its services out of several state of the art, multi million pound data centers and is committed to providing reliable, secure and great value products and services underpinned with excellent support. For more information, visit http://www.uk2group.com/.
CAKE provides a SaaS-based solution for advertisers, publishers and networks to track and manage their digital spend in real-time. With its Marketing Intelligence hub, CAKE is filling a crucial void for marketers at a time when the world of online advertising continues to grow more complex. The company’s multi-channel, enterprise suite of tools makes it easy for marketers to collect vast volumes of rich click-forward data, such as conversion information, landing page data, and impression traffic for display campaigns. By providing one place to track, manage and optimize attribution data, CAKE empowers its users with fundamental new ways to maximize value from digital media campaigns while integrating with existing marketing technology investments. Only CAKE offers everything needed for a complete view of the digital customer journey, from acquisition to conversion. For more information on CAKE visit www.getCAKE.com.
CAKE is owned and operated by Accelerize New Media, Inc. (OTCQB: ACLZ). For more information on Accelerize New Media visit www.accelerizenewmedia.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize New Media, Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we say that CAKE improves the overall profitability of marketing efforts, increases return on investment, and eliminates additional transaction fees, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize New Media only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize New Media to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize New Media undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize New Media, reference is made to Accelerize New Media’s reports filed from time to time with the Securities and Exchange Commission.